Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones and tablets. You can show off more content to fans, and you can reach out to non-subscribed viewers. Continue reading “Making the Most of the New YouTube One Channel”
Just got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months – and her marketing efforts have been sporadic. Continue reading “Why Consistency Matters in Business”
Pinterest can be a very powerful marketing tool for your business, if it’s used correctly. Now that the social networking site is allowing company pages, it’s more important than ever to make sure you’re not making mistakes that could cost you followers and potential leads for your product or service. Continue reading “7 Common Pinterest Mistakes”
LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers and generate leads for your business, beware of making the following mistakes that some companies are doing: Continue reading “What NOT to Do on Your LinkedIn Company Page”
LinkedIn has been slowly rolling out a new format for its user profiles. My account has just been updated and I’ve discovered one of the best new features – it’s now easy to add video! You can also add other examples of your work such as images, documents or presentations. Continue reading “LinkedIn Makes it Easy to Add Video in New Profile”
Small business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t have a big list to advertise the webinar to in the first place, how can it be a successful email collection device? Continue reading
I’ve been searching for boutique hotels on Google lately to see how many include a blog as part of their marketing strategy. The results have been interesting. The vast majority of boutique hotels and bed & breakfasts on page one and two of Google all have blogs. But most of the hotels and B&B’s on subsequent pages do not. This is a missed opportunity on their part. Let me explain why. Continue reading
One of the best ways you can market your business is with a video blog. Videos enable you to connect with your target audience in a more personal way because they can see and hear you, get a sense of your personality and hopefully, come to like and trust you as a result. Continue reading
Google+ still has yet to firmly seize the social media sector, but the digital overlords have obviously started experimenting in ways to keep its offerings as fresh and unique as possible to set themselves apart from Facebook and Twitter. The relatively new Hangouts feature serves as a group video chat where friends, family, professionals, classrooms, cam fetishists, and hobbyists across the globe can meet and discuss anything they desire.
Read the rest of this article here: http://www.onlinecollegecourses.com/2012/06/04/10-great-google-hangouts-for-book-nerds/
Bloggers, make sure you scroll down the list to check out #10.