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We’re Moving!

Gloria Rand 2013 logoAll good things must come to an end, they say. So it is for this blog. But it’s not really an ending. It’s actually a new beginning.

From now on, you’ll be able to read my articles about SEO and social media marketing right from my website at gloriarand.com/blog. I’ve changed hosting companies, and launched a new website on the WordPress platform.

You can read my latest article there: 9 Reasons to Attend Social Media Summit 2013.

I hope you enjoy the new format!

Gloria Rand

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Why You Should Avoid Building Poor Quality Backlinks

backlinksOne common SEO mistake small business owners and solopreneurs fall victim to is building poor quality backlinks. Often times, these business people maintain their own websites, yet they don’t fully understand what backlinks are. Continue reading “Why You Should Avoid Building Poor Quality Backlinks”

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3 Common SEO Mistakes and How to Fix Them

By Gloria Rand
Common SEO Mistakes Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, and how to fix them: Continue reading “3 Common SEO Mistakes and How to Fix Them”

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SEO Value of Blog Comments

SEO value and blog comments by Gloria Rand

Ever get stuck for blog article ideas? Client questions are a great resource. In fact, that’s exactly what sparked the topic for today’s article!

One of my clients recently asked me, “Can comments on web-based articles help with rankings in Google as far as SEO is concerned?” The reason for his question is because he had just received this comment from his webhost: “Content” does influence SEO but it’s only the content inside an article or post. Google, Bing, and Yahoo do not look at the comments to determine any type of SEO ranking.” Continue reading “SEO Value of Blog Comments”

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4 Ways to Grow Your Prospect List

Online Marketing

One of the challenges of growing any business is to build a list of prospects. When you have a large email list, you have a wide audience of prospects who are interested in the products or services that you sell.

I recently attended Ruth Stern’s Ignite Your Ideal Practice Workshop and came away with a wealth of information about how to grow your business. Even though Ruth’s workshop was geared towards helping holistic practitioners, coaches and mental health therapists, the marketing principles she talked about apply to any business. Continue reading

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GoDaddy Outage Affects Millions – Time for a Change?

Was your website down Monday? If so, you were not alone! Millions of websites that were hosted by GoDaddy went down after the service was reportedly hacked. I was trying to update my client’s websites and couldn’t access them, but I thought it was just a problem with my computer! Glad to know my laptop wasn’t to blame, but it’s disheartening to learn that so many small businesses were hurt. Continue reading