Small business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t have a big list to advertise the webinar to in the first place, how can it be a successful email collection device? Continue reading
[tweetmeme] One of the reasons why social media has become such a popular marketing tool for small businesses is that it is fairly inexpensive to use.
Notice I didn’t say free.
That is a common misconception. While it doesn’t cost any money to set up an account on Facebook or Twitter, for instance, you do have to spend time to make it work for you. And time is money, after all.
So, if you are going to spend time on social media, it’s important to make it productive to generate a decent ROI. Here are three ways to get more clients for your business that are sometimes overlooked in the rush to get on Facebook:
#1 – LinkedIn Answers
Demonstrate your expertise to your target audience on LinkedIn by answering questions related to your industry. The more questions you answer, the higher your profile becomes. And every time a questioner picks your answer as best, LinkedIn awards you a point towards becoming one of their “top experts.” As you answer questions, people will check out your profile, so make sure you set it up properly with the right keywords that describe your industry.
#2 – SCORE Answers
SCORE – the non-profit arm of the US Small Business Administration – has a similar feature on its website. Once you register as a member, you can search for questions to answer by industry, keyword, expertise, latest and most popular. One of my Q&A sessions with a member resulted in that person signing up for my webinar! Which brings me to #3….
#3 – Webinars / Workshops
For a more in-depth way to show your expertise, consider presenting a free webinar or workshop. Online services such as Go2Webinar usually offer a free trial, so it won’t cost you any money upfront to experiment. Prepare a powerpoint presentation and offer either a 30-minute or 60-minute webinar on a hot topic in your industry. Advertise it in your newsletters, email, and social media outlets. After the event, follow-up with the attendees to market your services, and maybe do a follow-up webinar with more info, but this time, charge a fee.
What all three of these strategies have in common is that they allow you to demonstrate that you are an expert in your field. When people see that, they are more willing to do business with you.
If you’ve tried any of these strategies, how have they worked for you?
[tweetmeme] Are you unsure about whether to use Facebook for your business? A new six-country survey from DDB should help convince you that it’s time to hop on this social networking bandwagon. The survey found that Facebook users who like a brand’s page use its products regularly or occasionally, and more than a third “want to buy this brand’s product more.”
If you’d like to know how to go about getting started on Facebook, watch this video for some valuable information. Or you can read all about it by scrolling down below.
It used to be that you had to be on Google to get noticed. But with more than 500 million people using Facebook now – it’s time to change that strategy. In the United States alone, there are 128 million Facebook users between the ages of 18 and 64. Corporate giants like Pepsi and Disney are already cashing in. Why not you?
To learn how to Attract New Business with Facebook – join me for a FREE webinar on Tuesday, October 26, at noon (12 pm) Eastern Daylight Time.
I’ll share tips and strategies on how to set up a Facebook business page, how to get people to “like” your page, and how to engage those people so they become loyal followers of your company’s brand and new customers of your product or service.
I’ll also share with you some time-saving tools that will allow you to manage your Facebook page more effectively while continuing to build your business.
Plus, there will be an opportunity at the end of the webinar for you to ask any questions. To reserve your seat, go to my website now at www.gloriarand.com where you’ll find the link to register.
Now, we only have 100 seats set aside. And as of the date this video was recorded, October 19, I already had 83 people signed up. And once those last 17 seats are gone, that’s it — they’re gone. There won’t be any more room.
Visit gloriarand.com to register or you can access the registration link directly here.