3 Video Marketing Tools to Enhance Your Business

video mktg toolsVideo is undeniably a powerful marketing tool, especially for small businesses. You don’t need a big budget to create videos that will drive traffic to your website or sell your products. That doesn’t mean any old video will work. It can’t be boring! Here are a few tools to help you create videos that will interest your prospect and lead him or her to buy:

Viewbix – This is a great tool because it lets you easily embed a call-to-action right on your video. The Viewbix player displays a video that is already hosted on YouTube or Vimeo. It features a “click here” button that is customizable and allows you to link to a web page. If you’re offering a free report on your website, anyone who watches the video on your Viewbix player can click the button and go right to your landing page.

You can also have viewers sign up for your email list directly from your video player. Viewbix supports Aweber, Constant Contact, iContact and MailChimp. The paid version lets you include Facebook, Twitter and Share buttons, as well as video analytics.
Viewbix video player

GoAnimate – Ever wanted to create an animated video? Now’s your chance. You can create short videos using templates provided. All you need to do is write the script. After it’s finished, you can share the video on Facebook, Twitter, Pinterest and Google+ or grab the link and post it on your blog, etc. There are free and paid versions of this tool. I tested it out recently and was able to create the following video in less than 5 minutes: (click the image to view it) goanimate

Screencast-o-matic – I’ve used this tool for quite some time now to record videos of my computer screen. It comes in handy for tutorials. I recently created one to show a client how to create a blog article in WordPress. There’s no software to install, and it’s easy to use. You can upload videos directly to YouTube for free. If you choose the paid version ($15 for one year!) you can also upload to Google Drive, Dropbox and Vimeo. Plus, it comes with more editing tools. I know many people recommend Camtasia for screen capture, but that software runs about $300. If you’re looking for something cheap, give Screencast-o-matic a try.

What video marketing tools have you had success with? Please share them in the comments below.

YouTube Channel

Making the Most of the New YouTube One Channel

YouTube logoVisit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones and tablets. You can show off more content to fans, and you can reach out to non-subscribed viewers. Continue reading “Making the Most of the New YouTube One Channel”


2013 – The Year of the Video

2013 – The Year of the Video

Did you know that video is the fastest-growing digital content category? Join social media expert Mari Smith for this FREE webinar on January 24th @ 2 pm ET and learn how to monetize your video efforts!!


Gloria Rand’s Top 10 Blog Posts of 2010


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As 2010 comes to a close, I wanted to thank everyone who has been reading my blog this year, taking the time to comment and sharing my blog articles on Twitter and Facebook. I will work hard in 2011 to come up with new articles that will be informative, interesting and infinitely shareable! 🙂

In the meantime, I thought I’d share with you my Top 10 list of most popular blog articles for 2010.

Top Categories: Social Media & SEO

Just like last year, the most popular posts dealt with social media, followed by search engine optimization.  As you scan the list, you’ll notice many articles shared a common trait: they contained numbers in the title. I’ve written about this phenomenon before as an excellent way to get your blog noticed. The proof is in the stats. So, keep that in mind when you’re writing your own blog articles in 2011.

Facebook Leads Top 10 List

1. 10 Ways to Build Your Facebook Fan Base This article was the overall leader by a 3-1 margin.  No surprise, considering Facebook has been the hot topic this year among consumers and business owners alike. I suspect it will continue to be a popular topic for some time to come.

2. Keyword Tool is MIA – What Happened to Spacky.com? I wrote this article last January and reader interest suggests I wasn’t the only one who wondered what happened to this website. Spacky.com was a great keyword research tool because it included keywords from Google, Yahoo! and Bing.

3. 9 Tools for Capturing Social Media Metrics Business owners frequently complain that there’s no way to track the ROI from social media. But that’s not true, as this article showed. There are tools available.

4. Top 20 Press Release Distribution Sites – This was the most popular post of 2009 – and its continued popularity proves that companies still need cost-effective ways to promote their products and services online. This list of free online press release sites is a great resource.

5. 6 Places to Add Keywords to Your LinkedIn Profile To be an effective social networking tool, your LinkedIn profile should be searchable. This article showed readers where to put keywords for maximum results.

6. SEO Best Practices – Title Tags, Keywords & Inbound Links – This article contained a video of a presentation I gave on search engine optimization techniques and best practices to a networking group.

7. What is a QR Code and Why Should I Use One for My Business? QR codes continue to grow in popularity among marketers. This article gave some useful tips on how you can incorporate it into your business.

8. 7 Useful Facebook Apps for Business – Here’s another list-type article focusing on applications you can use on your Facebook business page.

9. 8 Core Elements of Successful Business Blogs – This is a recent article that struck a chord with readers. I’ll be focusing more on blogs in 2011, since I’m going to be speaking on the subject during a three-day social media, branding retreat in Orlando called unGeeked e’lite.

10. How to Add Video to Your Emails -Video marketing continues to surge in popularity, and this article offered some tips on how to incorporate video with your email marketing strategy.

If you have any suggestions for topics you’d like to learn more about, please comment below.

Happy New Year!




How to Optimize YouTube Videos for Online Marketing

[tweetmeme]If you produce YouTube videos to market your products or services online, it’s important to make sure they are fully optimized for YouTube as well as Google.

How do you that?

You need to include keywords in several places: the video script, title, description, and tags.

Simple, right? Well… not exactly.

YouTube Keyword Suggestion Tool Drives Traffic to Your Video

You see, to get your videos found on YouTube, you need to include the same keywords people use to search on the video-sharing site. Those words are not necessarily the same as the ones people use to search on Google.

Luckily, YouTube has its own keyword search tool, similar to Google’s. You can either search by word or phrase or put in a website URL and see what phrases are popular.

Direct Video Message to Target Audience

Video marketing can be an effective strategy to promote your business online. But you should keep in mind when producing videos that they need to be short and to the point. You’ve only got a few seconds to grab someone’s attention before they look elsewhere. And make sure that the content is relevant to your target audience.

The video’s subject matter will determine how much attention you should spend on production value. If you are shooting a video blog or a testimonial video featuring satisfied clients, you can get away with using a hand-held camera like a Flip camera. Just make sure your subject is lit properly so the video can be seen by your audience. However, if you want to feature your products in a video, it’s best to hire a professional videographer who knows how to showcase a product in its best light (literally and figuratively!).

If you need help writing a video script, visit gloriarand.com to request a free consultation.


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How to Add Video to Your Emails

[picapp align=”left” wrap=”true” link=”term=email&iid=5065510″ src=”http://view4.picapp.com/pictures.photo/image/5065510/blue-globe-with-email/blue-globe-with-email.jpg?size=500&imageId=5065510″ width=”234″ height=”183″ /]Want to get the best ROI for your email marketing efforts? Start including video. A new survey by the Web Video Marketing Council found that 7 in 10 marketers currently use video in their emails because they believe it helps increase their click through rates. And the same number feel consumers are more likely to buy after viewing an email campaign that includes video. Continue reading


SEO Tips for Video Marketing

When you create a video to promote your business, how do you get anyone to see it?

Search Engine Optimization, of course!

SEO isn’t just for Web sites. Your videos can reach more online viewers when you create them using best SEO practices.

Here are 6 tips to remember regarding SEO for Video:

  1. Create Useful, Relevant Content – Videos won’t be a successful marketing tool unless they contain useful content. Remember – you’re not making a music video! Think substance, over style. Be sure to include relevant keywords in your audio and video content as well.
  2. Shorter is Better – Attention spans are short today. Your videos should run between 3 and 5 minutes for optimal viewing.  Don’t despair if that’s not enough time to cover everything. Just break up the content into two or three parts. Tease the second part at the end of the first video to entice your viewer to keep watching!
  3. Keyword-rich Titles – Include relevant keywords in your video’s title, as this will likely be the first thing the search engines look for in deciding where to rank your content.
  4. Keyword-rich Descriptions  – Make sure your video has a keyword-rich description that details what the video is about.
  5. Tags – Tag your videos with relevant keywords.  You may also consider adding the word “video” to the title, description and tag, such many people add the word “video” to their search phrase. 
  6. Ratings and Reviews – Allow viewers to rate and review your video. The higher your rating, the more authority your video is perceived to have by the search engines. In addition, if your video gets a great review, it’s more likely to be shared – so your video gets seen by more people.

Need help writing an optimized script for your video? Contact Gloria Rand at Gloria@gloriarand.com today.



What’s ahead for 2010: Video Marketing

Are you using video to market your products or services? If not, you should seriously consider adding this tool to your marketing arsenal in 2010.

Twitter’s phenomenal growth may have been the big story of 2009, but the bigger story involves the continued surge in online video usage.

Online video viewing jumped 26 percent in the U.S. during October, compared to the same period a year ago, according to data from Nielsen.

The giants of the industry, YouTube and Hulu, continued to dominate in terms of individual views. But Facebook took the number two spot in terms of reach, with more than 31 million unique users compared with Hulu’s 13 million. However, Hulu streamed about 3 times as many videos during the month, at over 632 million.

As big as Hulu’s numbers seem, they are dwarfed in comparison to YouTube, which racked up a staggering 6.6 billion views by 106 million unique users. That’s three times the reach of Facebook.

So, how do you incorporate video into your business? One way is to add video to the e-newsletters you send out to your customers.  This can be tricky, since not all e-mail marketing solutions providers allow video.

Constant Contact, for instance, doesn’t allow you to embed videos in your e-mail, although they do allow you to include a graphic shot of the video with a hotlink to your actual video. (In the interests of full disclosure, in 2011, I became a Constant Contact partner, and generate revenue through an affiliate link.)

On the other hand, Benchmark Email does allow you to incorporate video in your e-mails, and will send them to a mirror page that allows the video to play even if the recipient’s e-mail service blocks the feature.

I recently received an email from the Christopher & Dana Reeve Foundation, touting their first-ever video newsletter.

The e-mail included a screen shot of the video, which linked to a landing page on their website, where the newsletter video lived. As a result, the e-mail not only attracted attention to the video, it helped increase overall traffic to their website. Pretty good strategy!

Another way to incorporate video into your marketing efforts is to post videos on social networking sites, such as Facebook. A new report from eMarketer.com suggests marketers worldwide will spend $605 million on Facebook versus $385 million on MySpace.

Debra Aho Williamson, eMarketer senior analyst and author of the new report, Social Network Ad Spending: 2010 Outlook, says “When companies budget for social media marketing in 2010 and beyond, a substantial portion of their expenses will go toward creating and maintaining a fan page, managing promotions or public relations outreach within a social network, and measuring the impact of a social network presence on brand health and sales.”

What are your plans for video next year?  If anyone has any unusual ideas, I’d love to hear about it and share it with my readers.