Tagged with technology

Why Employees Need to Update their LinkedIn Profiles

Why Employees Need to Update their LinkedIn Profiles

Some good friends and former co-workers of mine learned an important lesson last week, and that is to always keep your LinkedIn profile updated. They are now out of a job, due to a buyout. They were part of the Miami production staff of Nightly Business Report, the award-winning PBS business news program that was … Continue reading

Google+ Launches Communities: Should You Care?

Oh brother… Google+ has launched a new feature called “Communities” where people can get together and talk about the interests they share. If you think this sounds a whole lot like Facebook or LinkedIn Groups, you’d be right!

8 Ways to Grow Your Email Marketing List

Small business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t … Continue reading

How to Leverage Customer Testimonials for Sales

If a picture is worth a 1,000 words, how much is a video worth to your small business? To quote MasterCard: “priceless.” It’s especially so when that video is a customer testimonial. Reading testimonials on a website is one thing. Many people are so jaded, they think those quotes are fake.

How to Choose an Email Marketing Company

By Gloria Rand One of the first things entrepreneurs and small business owners must decide when launching their business is which email marketing company to use. There are a multitude of companies out there – with different features and price-points. Luckily, most will allow you to start with a free trial, so you can test … Continue reading

How to Export Your Facebook Message History

I recently had an opportunity to record a series of videos for eHow.com on a variety of topics related to social media. In this video, you can learn how to export your Facebook message history. For some reason, I can’t embed the video on my blog, so you’ll have to click the image to watch … Continue reading

10 Small Business Facebook Cover Photos

Has the latest Facebook change driven you to Google+ or Pinterest yet? 😉 Yes, Timeline arrived on Leap Day for Pages, and even though the mandatory switch doesn’t take place until March 30, I’m surprised at the number of businesses who have “leaped on board” already. (pardon the pun) I’m still in preview mode, but … Continue reading