Update LinkedIn Profile
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Why Employees Need to Update their LinkedIn Profiles

Update LinkedIn Profile Some good friends and former co-workers of mine learned an important lesson last week, and that is to always keep your LinkedIn profile updated. They are now out of a job, due to a buyout. They were part of the Miami production staff of Nightly Business Report, the award-winning PBS business news program that was recently purchased by CNBC. The show will continue to air on PBS stations across the country, but it will be based out of New Jersey. Last Friday was the last show co-produced out of Miami and New York, and the last day of work for the Miami staff. Continue reading “Why Employees Need to Update their LinkedIn Profiles”

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5 Critical Reasons for You & Key Employees to be Active on Social Media

Social Media business By Allen MacCannell

It’s important for modern employers to know whether or not their marketing employees and other managers should be spending much company time on social media. If you pay someone say $200 per day, you will want to know if $50 of that is well spent if they spend a quarter of their time posting, liking, +1ing, retweeting, favoriting, repining or asking, answering or upvoting questions on Quora. Continue reading “5 Critical Reasons for You & Key Employees to be Active on Social Media”

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Google+ Launches Communities: Should You Care?

Google Plus communities

Oh brother… Google+ has launched a new feature called “Communities” where people can get together and talk about the interests they share. If you think this sounds a whole lot like Facebook or LinkedIn Groups, you’d be right! Continue reading “Google+ Launches Communities: Should You Care?”

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8 Ways to Grow Your Email Marketing List

Email marketingSmall business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t have a big list to advertise the webinar to in the first place, how can it be a successful email collection device? Continue reading

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How to Leverage Customer Testimonials for Sales

Video testimonials If a picture is worth a 1,000 words, how much is a video worth to your small business?

To quote MasterCard: “priceless.”

It’s especially so when that video is a customer testimonial. Reading testimonials on a website is one thing. Many people are so jaded, they think those quotes are fake. Continue reading

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How to Choose an Email Marketing Company

Email marketing By Gloria Rand

One of the first things entrepreneurs and small business owners must decide when launching their business is which email marketing company to use. There are a multitude of companies out there – with different features and price-points. Luckily, most will allow you to start with a free trial, so you can test the service out for yourself before you commit to spending any money. Continue reading

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How to Export Your Facebook Message History

I recently had an opportunity to record a series of videos for eHow.com on a variety of topics related to social media. In this video, you can learn how to export your Facebook message history.


For some reason, I can’t embed the video on my blog, so you’ll have to click the image to watch the video, or click this link: http://www.ehow.com/video_12247451_export-facebook-message-history.html
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