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How to Use Quora as a Marketing Tool

fake quora logoAnyone who has used LinkedIn Answers is probably disappointed to know that the service has been eliminated. Answering questions submitted by LinkedIn users was a terrific way to demonstrate your authority on a subject.

If you’re looking for an alternative, check out Quora. This social networking site has been around for several years, but it doesn’t get the same kind of attention that Facebook or Pinterest does.

Here are a few tips on how to use Quora as a marketing tool:

1. Search & Answer Q’s – Search for questions that relate to your industry and then answer them. Be thoughtful about this process. Make sure your answers are of high quality. Review other answers that have been posted so you can add something new that will be useful to the questioner. Doing this positions you and your company as a thought leader in your industry.

2. Include Keywords in Answers – Social activity shows up on the search engines, and Quora is no exception. Include keywords in your answers to make them visible on Google. Since Quora is a reputable domain name, people will click on answers they see in the search results. Why not give them the chance to view your answer?

3. Approach Questioner Directly – People who submit questions on Quora are looking for help. Even though answers are posted, they might still need more help with their problem. You can follow up with them to offer more assistance, but do it tactfully. Some marketers spam Quora frequently, and the community hates this! Don’t leave simple answers and then message a user for business. Leave a thorough answer, and then pursue a relationship with the person, if you want to help them further.

You can always pose your own questions too. That may be a good way to get started on Quora. The answers you get can give you a good insight into your target market. If you’d like to see some of the questions I’ve answered, visit my Quora profile: https://www.quora.com/Gloria-Rand

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LinkedIn Answers Gets Pink Slipped

LinkedIn Answers Say good-bye to LinkedIn Answers. I received an email from LinkedIn today stating they are eliminating the application from its site on Jan. 31. Instead, the social networking site says, “we’re focusing our efforts on developing new and  more engaging ways to share and discuss  professional topics across LinkedIn.”  And it says more details will be available in the coming months, “so please stay tuned.” Continue reading “LinkedIn Answers Gets Pink Slipped”

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Gloria Rand’s Top 10 Blog Posts of 2012

top 10 2012With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages. Continue reading “Gloria Rand’s Top 10 Blog Posts of 2012”

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Google+ Launches Communities: Should You Care?

Google Plus communities

Oh brother… Google+ has launched a new feature called “Communities” where people can get together and talk about the interests they share. If you think this sounds a whole lot like Facebook or LinkedIn Groups, you’d be right! Continue reading “Google+ Launches Communities: Should You Care?”

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10 LinkedIn Buzzwords You Must Remove from Your Profile

LinkedIn overused buzzwordsDo you describe yourself as creative, organizational and effective? Admirable qualities to be sure. But don’t use those words on your LinkedIn profile! The social networking site says those three terms are 2012’s most overused buzzwords in the United States. Here’s the full list: Continue reading

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5 Ways to Use SlideShare for Your Business

If you do presentations for your business, you may already be aware of SlideShare. It’s a social networking site that lets you upload PowerPoint presentations, documents and PDFs (and videos if you pay for the PRO version) that can be viewed by other users. Continue reading