Uncategorized

How to Use Hootsuite to Post to Multiple LinkedIn Groups

One of the advantages to using a social media management system like Hootsuite is that it allows you to share a status update with multiple LinkedIn groups, In the following video, I show you how to add LinkedIn groups to your Hootsuite account, and post an update to them:

Advertisements
Uncategorized

Why I Like the New Facebook Insights

Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better.  Here is a breakdown of what’s changing:

  • The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and other page activity, which includes Page mentions, check-ins and posts by other people on your Page.
  • Virality (the percentage of people who created a story from your page, divided by the total number who’ve seen it) has been replaced with engagement rate, which is the percentage of people who saw a post that then clicked on, liked, commented on or shared it.
  • Viral reach (the number of people who saw a post from a story published by a friend)  is included as part of organic reach, with total reach broken down into paid and organic reach.

I like several aspects of the new Insights. The graphics are simpler and easier to understand. You can see at a glance how many likes your page has gotten, your total reach for the last week, and how engaged your followers have been:

Facebook Insights

I also think Facebook has greatly improved their reporting of individual posts on a page. As you can see below, it’s much easier to see how well your fans have been engaging with your posts:

More Facebook Insights

The photos above came from the overview section of Insights. Facebook also breaks down the numbers by Page:

FB insights july 2013 part 3

You can also see when your fans are online. Facebook breaks this info down by day and time, so you can see when your content is getting the most reach. Now you can easily see at a glance when your audience is online, so you can make sure to post when they’ll be most likely to see your content:

FB insights july 2013 part 4

And if you’re still not sure which type of posts get the most engagement, Facebook gives you that info in a new graphic format too:

FB insights july 2013 part 5

Facebook is slowly rolling out the new Insights to users. If you get the option to try it out, be careful. Facebook says, “if you choose to participate in the new Page Insights, you can go back to the old version at any time, but you won’t be able to switch back to the new version until it’s available to everyone.”

What do you think of the new changes? I think it’s definitely going to help Page Admins map out a better strategy to boost engagement on their page. I have to admit that I haven’t paid as close attention to Insights for my own page as I should, but that’s definitely going to change now!

post to LinkedIn groups
Uncategorized

How to Share Status Updates with LinkedIn Groups

post to linkedin groups2Got an event you want to promote to more than one LinkedIn group? Want to share a great quotation with several LinkedIn groups at the same time?

LinkedIn makes it easy to share articles with more than one group at a time. You’ve probably seen the LinkedIn share button on blog posts before, right? And if you’re reading a discussion in a LinkedIn group, you can easily share it with another group by hovering your mouse over the bottom of the discussion to bring up the “More” tab. When you click “more,” a dropdown menu comes up with an option to “share link.” As you can see in the image below, you can check the box that says “Post to group(s)” and then type in the name of the groups you want to see the article.

post to LinkedIn groups

No Link? No Share

If you start a discussion in a LinkedIn group and don’t add a link to it, the option to share to groups goes away. When you click on the “more” tab now, you only get the options to “Flag as promotion,” “Flag as job,” or “Delete.”

The only way I’ve seen to share with multiple LinkedIn groups from a group is to copy the status update, go to the next group you want to see the information, and paste the content as a new discussion.

There’s just one problem with this tactic. It is tedious and time-consuming!

Hootsuite to the Rescue

I’ve been asked about this problem by several people lately, and I will tell you what I told them. The only way I’ve found to share an update with more than one LinkedIn group at the same time is to use a third-party tool that allows posting to LinkedIn groups. The one that I use is Hootsuite. As you can see in the image below, I selected three LinkedIn groups in the Hootsuite dashboard. I typed in an update and now all I have to do is either send it now, or schedule it for a future date.

Hootsuite and LinkedIn groups

That’s my solution. Have you found another way to share with more than one LinkedIn group at the same time? If so, please share it in the comments below.

backlinks
Uncategorized

Why You Should Avoid Building Poor Quality Backlinks

backlinksOne common SEO mistake small business owners and solopreneurs fall victim to is building poor quality backlinks. Often times, these business people maintain their own websites, yet they don’t fully understand what backlinks are. Continue reading “Why You Should Avoid Building Poor Quality Backlinks”

camera
Uncategorized

Think like a Photographer when it Comes to Social Media Marketing

cameraWhen I was growing up, there were no digital cameras. I had a Kodak Instamatic camera that would take 12, 24 or 36 pictures at a time, depending on the size of the film cartridge used. Once you reached that limit, you had to remove the film and insert another roll. As a result, you had to be choosy about what pictures you took, especially if you were running out of film and didn’t have another roll handy.

Today, my digital camera lets me take hundreds of pictures before the memory gets full, so I can keep snapping pictures till my heart’s content. But that also means I have hundreds of pictures to look at when I come back from vacation, which can be quite overwhelming.

The number of social networking sites available today can be overwhelming too. Many small business owners fall into the trap of thinking they need a presence on all of them to be effective. I’ve been guilty of thinking that way too. I recently hired a virtual assistant to help me with my own social media marketing, because it’s time-consuming to come up with posts for Facebook, Twitter, LinkedIn, etc. and run my business at the same time.

Here’s a little secret. It doesn’t have to be that way. You can limit yourself to one or two different platforms. The best photographers take time to craft their shots, and choose only the best images to present to the public. You should do the same. Take time to craft good quality content that will be appreciated by your audience and engage them. If your business lends itself well to visuals, spend the majority of your time on Pinterest. If your audience is B2B, spend more of your time on LinkedIn.

Experiment to see what type of content appeals most to your target audience and gets them to engage with you. Try out different types of posts, photos, contests, even ads. Test and re-test. In time, you’ll develop a good eye for what works.

Image courtesy of ammer / freedigitalphotos.net

Hootsuite logo
Uncategorized

How to Easily Manage Your Social Media Presence

Hootsuite logo One of the biggest frustrations small business owners have with social media is trying to manage it and their company operations at the same time. This is particularly true of solopreneurs. I feel your pain, because I have the same challenge! It’s not easy balancing client work with my own social media marketing. But I have found a tool that has helped me manage my time more effectively, and is one that I recommend to my clients as well. It’s Hootsuite. Continue reading “How to Easily Manage Your Social Media Presence”

customer love
Uncategorized

3 Ways to Show Your Customers Some Love

customer love Valentine’s Day has come and gone. Did you use the occasion to show your customers some love? If not, don’t despair. You can show your appreciation any time. After all, it’s because of their business that you can treat your special Valentine to flowers, candy or a night out on the town. Here are 3 ways to show your customers how much you care: Continue reading “3 Ways to Show Your Customers Some Love”