camera
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Think like a Photographer when it Comes to Social Media Marketing

cameraWhen I was growing up, there were no digital cameras. I had a Kodak Instamatic camera that would take 12, 24 or 36 pictures at a time, depending on the size of the film cartridge used. Once you reached that limit, you had to remove the film and insert another roll. As a result, you had to be choosy about what pictures you took, especially if you were running out of film and didn’t have another roll handy.

Today, my digital camera lets me take hundreds of pictures before the memory gets full, so I can keep snapping pictures till my heart’s content. But that also means I have hundreds of pictures to look at when I come back from vacation, which can be quite overwhelming.

The number of social networking sites available today can be overwhelming too. Many small business owners fall into the trap of thinking they need a presence on all of them to be effective. I’ve been guilty of thinking that way too. I recently hired a virtual assistant to help me with my own social media marketing, because it’s time-consuming to come up with posts for Facebook, Twitter, LinkedIn, etc. and run my business at the same time.

Here’s a little secret. It doesn’t have to be that way. You can limit yourself to one or two different platforms. The best photographers take time to craft their shots, and choose only the best images to present to the public. You should do the same. Take time to craft good quality content that will be appreciated by your audience and engage them. If your business lends itself well to visuals, spend the majority of your time on Pinterest. If your audience is B2B, spend more of your time on LinkedIn.

Experiment to see what type of content appeals most to your target audience and gets them to engage with you. Try out different types of posts, photos, contests, even ads. Test and re-test. In time, you’ll develop a good eye for what works.

Image courtesy of ammer / freedigitalphotos.net

Social Media Marketing World
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Why I’m Attending Social Media Marketing World

Social Media Marketing WorldDid you know the biggest in-person social media conference is happening in just six weeks? Social Media Marketing World, presented by Social Media Examiner, takes place April 7-9 in beautiful San Diego, California and I am so excited to be attending.

When I heard about this conference last year, I just knew I had to be there. 50 social media gurus will be sharing their expertise. Folks like Guy Kawasaki (author, What the Plus), Mari Smith (co-author, Facebook Marketing), Chris Brogan (author, Google+ for Business), Sally Hogshead (author of Fascinate), Dave Kerpen (author of Likeable Business), Michael Stelzner (founder of Social Media Examiner), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Jay Baer (author of Youtility), Mark Schaefer (author, Return on Influence), Jesse Stay (author, Google+ Marketing for Dummies), Brian Carter (author, The Like Economy), John Jantsch (author, Duct Tape Marketing) and Jason Falls (co-author, No Bullshit Social Media)–just to name a few. Plus, there will be executives from companies like Sony Electronics, TaylorMade Golf, Zappos.com and eBay sharing their real-world, proven social media tactics. Click on the video below to ciscover all that Social Media Marketing World has to offer:

If you’d like to join me in San Diego, there’s still time to register, but you need to act fast. This conference is selling out. If you register by Friday, March 1, you can save $200. Click here for more information: http://bit.ly/Q6nxKo

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Gloria Rand’s Top 10 Blog Posts of 2012

top 10 2012With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages. Continue reading “Gloria Rand’s Top 10 Blog Posts of 2012”

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5 Ways to Use SlideShare for Your Business

If you do presentations for your business, you may already be aware of SlideShare. It’s a social networking site that lets you upload PowerPoint presentations, documents and PDFs (and videos if you pay for the PRO version) that can be viewed by other users. Continue reading