Tagged with small business owners

Facebook Changes Page Cover Image Rules… Again!

Facebook Changes Page Cover Image Rules… Again!

Facebook is at it again. They have changed the rules for what a business page can display on its cover image. Essentially, all you have to worry about is making sure your image does not contain more than 20% text. Gone are the rules about not displaying website URL’s, phone numbers or calls to action … Continue reading

Why Consistency Matters in Business

Why Consistency Matters in Business

Just got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months … Continue reading

How to Choose an Email Marketing Company

By Gloria Rand One of the first things entrepreneurs and small business owners must decide when launching their business is which email marketing company to use. There are a multitude of companies out there – with different features and price-points. Luckily, most will allow you to start with a free trial, so you can test … Continue reading

Best Tips for Marketing with Twitter

Twitter seems very confusing to a lot of small business owners. But there are ways to successfully market your products and services to your followers. Here are some tips to get you started: