backlinks
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Why You Should Avoid Building Poor Quality Backlinks

backlinksOne common SEO mistake small business owners and solopreneurs fall victim to is building poor quality backlinks. Often times, these business people maintain their own websites, yet they don’t fully understand what backlinks are. Continue reading “Why You Should Avoid Building Poor Quality Backlinks”

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Facebook page cover image guidelines
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Facebook Changes Page Cover Image Rules… Again!

Facebook is at it again. They have changed the rules for what a business page can display on its cover image. Essentially, all you have to worry about is making sure your image does not contain more than 20% text. Gone are the rules about not displaying website URL’s, phone numbers or calls to action such as “like my page.” Continue reading “Facebook Changes Page Cover Image Rules… Again!”

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Why Consistency Matters in Business

time money effortJust got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months – and her marketing efforts have been sporadic. Continue reading “Why Consistency Matters in Business”

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How to Choose an Email Marketing Company

Email marketing By Gloria Rand

One of the first things entrepreneurs and small business owners must decide when launching their business is which email marketing company to use. There are a multitude of companies out there – with different features and price-points. Luckily, most will allow you to start with a free trial, so you can test the service out for yourself before you commit to spending any money. Continue reading