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8 Ways to Grow Your Email Marketing List

Email marketingSmall business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t have a big list to advertise the webinar to in the first place, how can it be a successful email collection device? Continue reading

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50 Press Release Topics for Small Business

Press releaseWant to get the word out about a hot new product or a new client you just signed? Write a press release! A well-written press release can help your company in several ways: Continue reading

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6 Frequently Asked Questions about Twitter

Twitter Frequently Asked QuestionsIf I had a quarter for every time someone told me, “I just don’t understand how to use Twitter,” I could buy a new Coach purse by now! 🙂

That’s how I used to feel too, until I started using Twitter more consistently. Now, I’ve come to appreciate the social networking site as a marketing tool. Continue reading

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How to Engage Your Online Audience – The Fan Factor

Fan Factor book

Many business owners find social media challenging because they don’t see how to make money off of it. There’s no immediate return on investment. And as a result, many are quick to give up. But if they would just be patient, the rewards can be great. The key to making money online, especially through social media, is to generate engagement. Once you can engage your audience, it’s much easier to turn them into fans who will buy your products and services, and recommend you to others. Continue reading…

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New Facebook Admin Feature Lets You Control the Past

Facebook logoLove it or hate it, Facebook Timeline for pages is here to stay. If you’re a small business owner, it’s time to start maximizing the new display to your company’s benefit. One way to do that is to add milestones which highlight notable events in your company’s history. Milestones are similar to highlighted posts because their content gets displayed across both columns of your timeline. Continue reading…

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Gloria Rand’s New Website Copy Generates Higher Sales of DOM Dugout Manager

DOM Dugout Manager Website Home Page Oviedo, FL – April 16, 2012Gloria Rand – SEO Copywriter is pleased to announce that the new website copy she wrote for CSI Creative Sport Innovations has generated increased sales of CSI’s signature product, the DOM Dugout Manager. CSI hired Gloria to rewrite the Home page and Store page for CSI’s website, www.dugoutmanager.com, in an effort to jumpstart sales of their dugout organizer.  Continue reading…