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Facebook’s Graph Search Results Page: An Eye-Tracking Study : MarketingProfs Article

A new study finds that users of Facebook’s Graph Search focus on the top couple of results, similar to what happens on Google. And those users lose interest in lower results as they move down the page.

I’ve always been a different type of searcher, especially on Facebook. I’ve been using Graph Search for a few weeks now, and I’m not that crazy about it. I don’t always find what I’m looking for, and I have to keep refining my search, or clicking on the “view more” link at the bottom of the page.

Graph Search is still in beta, but it’s likely to be permanent at some time in the future, so it’s in your best interest to optimize your Facebook page with keywords so you can be at the top of the heap. In a future article, I’ll explain exactly how to do that.

Read more about this survey in this MarketingProfs article…Social Media – Facebooks Graph Search Results Page: An Eye-Tracking Study : MarketingProfs Article.

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3 Common SEO Mistakes and How to Fix Them

By Gloria Rand
Common SEO Mistakes Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, and how to fix them: Continue reading “3 Common SEO Mistakes and How to Fix Them”

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What NOT to Do on Your LinkedIn Company Page

Gloria Rand SEO Copywriter LinkedIn Company Page By Gloria Rand

LinkedIn company pages can be a powerful marketing tool for your business, when they’re used effectively. But too many companies set up a page and just include a brief description instead of taking advantage of the various features LinkedIn provides. If you want to create a vibrant page that will attract followers and generate leads for your business, beware of making the following mistakes that some companies are doing: Continue reading “What NOT to Do on Your LinkedIn Company Page”

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Gloria Rand’s Top 10 Blog Posts of 2012

top 10 2012With 2013 on the horizon, I think it’s a good time to take a look back at 2012. It was certainly a tumultuous year for… Facebook! (Yes, it was an election year here in the U.S. but there are plenty of other blogs that can comment on that front.) The social networking site made headlines all year long: switching business pages to Timeline, launching an initial public offering (and seeing its share price tank), and then struggling to monetize its business by introducing new advertising initiatives. Of course, Facebook wasn’t the only big story of 2012. Pinterest introduced business pages to tap into its growing popularity as a social network. Google+ struggled to stay relevant by introducing communities (I’m still not convinced!), while Twitter and LinkedIn both updated the look of their profile pages. Continue reading “Gloria Rand’s Top 10 Blog Posts of 2012”

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SEO Value of Blog Comments

SEO value and blog comments by Gloria Rand

Ever get stuck for blog article ideas? Client questions are a great resource. In fact, that’s exactly what sparked the topic for today’s article!

One of my clients recently asked me, “Can comments on web-based articles help with rankings in Google as far as SEO is concerned?” The reason for his question is because he had just received this comment from his webhost: “Content” does influence SEO but it’s only the content inside an article or post. Google, Bing, and Yahoo do not look at the comments to determine any type of SEO ranking.” Continue reading “SEO Value of Blog Comments”

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3 Reasons Why You Might be Reluctant to Start a Hotel Blog

Starting a hotel blog One of the best ways to enhance hotel marketing efforts is to start a hotel blog. But many small properties and boutique hotels don’t engage in blogging. If you’re a property owner or hotel manager, you may be reluctant to start a blog for one of these 3 reasons: Continue reading