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Whether you think the iPad is the greatest thing since sliced bread, or just another over-hyped product, Apple’s new device is sure to please the mobile advertising industry. They’ve been laboring to optimize their ads and websites for the tiny screen sizes of smart phones. But the iPad’s 9.7 inch screen should make it much easier to see traditional display ads, such as those seen on magazines or TV episodes. Plus, the iPad offers the personalization and geo-locational features of a smart-phone.
However, one downside of the iPad is its inability to support Adobe Flash, the software many online ads rely on. As a result, mobile marketers who use Flash won’t be able to adapt their existing ads. They will have to develop new kinds of ads to reach iPad users.
On the other hand, users will be able to download applications for the iPad, creating similar advertising opportunities to those found with the iPhone. Apple had recently announced plans to buy Quattro Wireless, a mobile advertising platform. Analysts say that deal makes much more sense for Apple now due to the increased market for mobile ads for the iPad.
Gloria Grace Rand 