Pinterest Engagement
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5 Ways to Engage Your Pinterest Followers

Pinterest EngagementBy Gloria Rand
A client asked me recently how to thank the people who have been following her or repinning her content on Pinterest. Unfortunately, there is no easy to way to do this. Unlike Facebook, Google+ or Twitter, you can’t send direct messages to your followers on Pinterest. But that doesn’t mean all is lost. Continue reading “5 Ways to Engage Your Pinterest Followers”

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8 Ways to Grow Your Email Marketing List

Email marketingSmall business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t have a big list to advertise the webinar to in the first place, how can it be a successful email collection device? Continue reading

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7 Ways to Use Pinterest to Drive Traffic to Your Blog

pinterest drive blog traffic Want to drive more traffic to your blog? Start pinning!

If you aren’t up on the latest social media craze, let me enlighten you. Pinterest, the image sharing website, has become the third largest social networking site – driving more traffic to websites than YouTube, Google+ and LinkedIn, combined. The majority of users are women between the ages of 18-44. Why is this important? Women make the majority of buying decisions! If you want to tap into this market, your business should be on Pinterest. Continue reading

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Why Your Boutique Hotel or B&B Needs a Blog

I’ve been searching for boutique hotels on Google lately to see how many include a blog as part of their marketing strategy. The results have been interesting. The vast majority of boutique hotels and bed & breakfasts on page one and two of Google all have blogs. But most of the hotels and B&B’s on subsequent pages do not. This is a missed opportunity on their part. Let me explain why. Continue reading