Creative Ways to Use Pinterest
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3 Creative Ways to Use Pinterest

Creative Ways to Use PinterestNeed some inspiration when it comes to creating Pinterest boards? Check out these examples for ways you can engage with your community, prospects and customers:

Holiday Promotion

Home improvement retailer Lowe’s has created a board that is timely and creative. It’s called “No More Ties Please” and features pins of gift ideas for Father’s Day.

Naturally, some of the pins are for items you can buy at Lowe’s like grilling equipment or gift cards. But Lowe’s has also included clever pins from other sources like lilluna.com’s Candy Bar Poster Print or a recipe for Bourbon Whiskey BBQ Sauce from allrecipes.com/.

Community Involvement

The Mountain View, CA police department came up with a unique way to engage its community. They created a Pinterest board for lost and found items. Since most of the items they recover are bikes, the department thought it would be easier to reunite these items with their owners via Pinterest. According to Lt. Chris Hsiung, “The unique thing about Pinterest is that because it is photobased we’re able to show people property. If we show them the 10 speed bike and they can identify it, it makes it much easier.”

Client Love / Testimonials

Want to show your customers some love? If you’re a B2C company, you can create a board that features pictures of your customers using your product, like Ben & Jerry’s does with their Fan Photos board.

If you’re a B2B company, you can create a similar board and pin pictures of your clients, their logos and/or their products, like I did with this board:

This type of board serves you and your clients because if a client’s image gets repinned, they get more exposure to a new audience, and you benefit because you can demonstrate who has bought your particular product or service.

Have you come across any other unique Pinterest boards? Share them in the comments below.

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Pinterest Contributor Board
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7 Ways to Get Started with Pinterest

7 Ways to Get Started with PinterestWant to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found that 99% of the traffic to her blog comes from Pinterest, compared to other sources like Facebook. Continue reading “7 Ways to Get Started with Pinterest”

Pinterest analytics
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Pinterest Adds Analytics in New Design

Pinterest analyticsPinterest is rolling out a new design. You can change now, or wait a few weeks when it will become mandatory. Some of the changes are purely cosmetic – such as moving the category drop down box to the left, underneath the search bar, and increasing the image size when you click on a pin.

A recent Mashable article said that Pinterest was eliminating hashtags in the new design. With a hashtag in front of a keyword, it made that pin searchable. However, there seems to be come confusion about this point, since many people who have the new design claim hashtags still work. Whether you use hashtags or not, if you include keywords in your Pin description, other will be able to find it through a search.

Pinterest Adds Web Analytics

The major change coming to Pinterest is the addition of web analytics. If your website is verified on Pinterest, you’ll be able to see information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest.

Pinterest will also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. According to Pinterest, “For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”

Be aware that if you change to the new version of Pinterest now, you won’t be able to go back.

Here’s a handy infographic from Mashable that details the Pinterest changes.
Pinterest New Design

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How to Use Quora as a Marketing Tool

fake quora logoAnyone who has used LinkedIn Answers is probably disappointed to know that the service has been eliminated. Answering questions submitted by LinkedIn users was a terrific way to demonstrate your authority on a subject.

If you’re looking for an alternative, check out Quora. This social networking site has been around for several years, but it doesn’t get the same kind of attention that Facebook or Pinterest does.

Here are a few tips on how to use Quora as a marketing tool:

1. Search & Answer Q’s – Search for questions that relate to your industry and then answer them. Be thoughtful about this process. Make sure your answers are of high quality. Review other answers that have been posted so you can add something new that will be useful to the questioner. Doing this positions you and your company as a thought leader in your industry.

2. Include Keywords in Answers – Social activity shows up on the search engines, and Quora is no exception. Include keywords in your answers to make them visible on Google. Since Quora is a reputable domain name, people will click on answers they see in the search results. Why not give them the chance to view your answer?

3. Approach Questioner Directly – People who submit questions on Quora are looking for help. Even though answers are posted, they might still need more help with their problem. You can follow up with them to offer more assistance, but do it tactfully. Some marketers spam Quora frequently, and the community hates this! Don’t leave simple answers and then message a user for business. Leave a thorough answer, and then pursue a relationship with the person, if you want to help them further.

You can always pose your own questions too. That may be a good way to get started on Quora. The answers you get can give you a good insight into your target market. If you’d like to see some of the questions I’ve answered, visit my Quora profile: https://www.quora.com/Gloria-Rand

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7 Common Pinterest Mistakes

pinterest graphic for blogPinterest can be a very powerful marketing tool for your business, if it’s used correctly. Now that the social networking site is allowing company pages, it’s more important than ever to make sure you’re not making mistakes that could cost you followers and potential leads for your product or service. Continue reading “7 Common Pinterest Mistakes”

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Pinterest: Really Useful Tools to Measure Each Pin Impact

Looking for ways to measure your Pinterest efforts? This article Pinterest: Really Useful Tools to Measure Each Pin Impact. has some useful suggestions, including Pinalytics. I tested out their  search feature, and was impressed with the results, as you can see below. Try it out for yourself and let me know what you think!

Pinterest: Really Useful Tools to Measure Each Pin Impact

 

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5 Critical Reasons for You & Key Employees to be Active on Social Media

Social Media business By Allen MacCannell

It’s important for modern employers to know whether or not their marketing employees and other managers should be spending much company time on social media. If you pay someone say $200 per day, you will want to know if $50 of that is well spent if they spend a quarter of their time posting, liking, +1ing, retweeting, favoriting, repining or asking, answering or upvoting questions on Quora. Continue reading “5 Critical Reasons for You & Key Employees to be Active on Social Media”