Creative Ways to Use Pinterest
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3 Creative Ways to Use Pinterest

Creative Ways to Use PinterestNeed some inspiration when it comes to creating Pinterest boards? Check out these examples for ways you can engage with your community, prospects and customers:

Holiday Promotion

Home improvement retailer Lowe’s has created a board that is timely and creative. It’s called “No More Ties Please” and features pins of gift ideas for Father’s Day.

Naturally, some of the pins are for items you can buy at Lowe’s like grilling equipment or gift cards. But Lowe’s has also included clever pins from other sources like lilluna.com’s Candy Bar Poster Print or a recipe for Bourbon Whiskey BBQ Sauce from allrecipes.com/.

Community Involvement

The Mountain View, CA police department came up with a unique way to engage its community. They created a Pinterest board for lost and found items. Since most of the items they recover are bikes, the department thought it would be easier to reunite these items with their owners via Pinterest. According to Lt. Chris Hsiung, “The unique thing about Pinterest is that because it is photobased we’re able to show people property. If we show them the 10 speed bike and they can identify it, it makes it much easier.”

Client Love / Testimonials

Want to show your customers some love? If you’re a B2C company, you can create a board that features pictures of your customers using your product, like Ben & Jerry’s does with their Fan Photos board.

If you’re a B2B company, you can create a similar board and pin pictures of your clients, their logos and/or their products, like I did with this board:

This type of board serves you and your clients because if a client’s image gets repinned, they get more exposure to a new audience, and you benefit because you can demonstrate who has bought your particular product or service.

Have you come across any other unique Pinterest boards? Share them in the comments below.

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Pinterest Contributor Board
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7 Ways to Get Started with Pinterest

7 Ways to Get Started with PinterestWant to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found that 99% of the traffic to her blog comes from Pinterest, compared to other sources like Facebook. Continue reading “7 Ways to Get Started with Pinterest”

Pinterest Engagement
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5 Ways to Engage Your Pinterest Followers

Pinterest EngagementBy Gloria Rand
A client asked me recently how to thank the people who have been following her or repinning her content on Pinterest. Unfortunately, there is no easy to way to do this. Unlike Facebook, Google+ or Twitter, you can’t send direct messages to your followers on Pinterest. But that doesn’t mean all is lost. Continue reading “5 Ways to Engage Your Pinterest Followers”