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Why I Like the New Facebook Insights

Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better.  Here is a breakdown of what’s changing:

  • The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and other page activity, which includes Page mentions, check-ins and posts by other people on your Page.
  • Virality (the percentage of people who created a story from your page, divided by the total number who’ve seen it) has been replaced with engagement rate, which is the percentage of people who saw a post that then clicked on, liked, commented on or shared it.
  • Viral reach (the number of people who saw a post from a story published by a friend)  is included as part of organic reach, with total reach broken down into paid and organic reach.

I like several aspects of the new Insights. The graphics are simpler and easier to understand. You can see at a glance how many likes your page has gotten, your total reach for the last week, and how engaged your followers have been:

Facebook Insights

I also think Facebook has greatly improved their reporting of individual posts on a page. As you can see below, it’s much easier to see how well your fans have been engaging with your posts:

More Facebook Insights

The photos above came from the overview section of Insights. Facebook also breaks down the numbers by Page:

FB insights july 2013 part 3

You can also see when your fans are online. Facebook breaks this info down by day and time, so you can see when your content is getting the most reach. Now you can easily see at a glance when your audience is online, so you can make sure to post when they’ll be most likely to see your content:

FB insights july 2013 part 4

And if you’re still not sure which type of posts get the most engagement, Facebook gives you that info in a new graphic format too:

FB insights july 2013 part 5

Facebook is slowly rolling out the new Insights to users. If you get the option to try it out, be careful. Facebook says, “if you choose to participate in the new Page Insights, you can go back to the old version at any time, but you won’t be able to switch back to the new version until it’s available to everyone.”

What do you think of the new changes? I think it’s definitely going to help Page Admins map out a better strategy to boost engagement on their page. I have to admit that I haven’t paid as close attention to Insights for my own page as I should, but that’s definitely going to change now!

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LinkedIn Answers Gets Pink Slipped

LinkedIn Answers Say good-bye to LinkedIn Answers. I received an email from LinkedIn today stating they are eliminating the application from its site on Jan. 31. Instead, the social networking site says, “we’re focusing our efforts on developing new and  more engaging ways to share and discuss  professional topics across LinkedIn.”  And it says more details will be available in the coming months, “so please stay tuned.” Continue reading “LinkedIn Answers Gets Pink Slipped”

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How Email Can Help Increase Facebook Followers

Facebook and EmailWant a quick and easy way to generate more followers for your Facebook business page?

Use email!

Invite your list of contacts to follow you on Facebook. If you use an email service provider like Constant Contact, you may find a template already created with a Facebook graphic that you can use. As a Constant Contact partner, I can attest to this fact. They have several Facebook templates, including ones that say “Find me on Facebook.” Continue reading “How Email Can Help Increase Facebook Followers”

Pinterest Engagement
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5 Ways to Engage Your Pinterest Followers

Pinterest EngagementBy Gloria Rand
A client asked me recently how to thank the people who have been following her or repinning her content on Pinterest. Unfortunately, there is no easy to way to do this. Unlike Facebook, Google+ or Twitter, you can’t send direct messages to your followers on Pinterest. But that doesn’t mean all is lost. Continue reading “5 Ways to Engage Your Pinterest Followers”

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How to Find Fan Posts on Your Facebook Page

Facebook fans Do you know where to find the fan posts on your company’s Facebook page? The Timeline format has some great features, such as the ability to add past events. But it has also mucked things up a bit when it comes to seeing fan posts. In the old days, you could see them readily on your wall. The good news is, those posts are still on your wall, but you may miss them if you don’t know where to look. Continue reading

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Facebook Fans Can Chat in Real-Time with New Pixode App

Logo Chat for Pages Pixode has come up with an interesting way to build community on Facebook pages. The company has introduced a new app called “Chat for Pages.” The app allows fans of your page to chat in real-time with each other. Continue reading

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Facebook Ad Creation Made Easy

Facebook adIf you’re interested in running Facebook ads, but are confused about how to do it, help is coming soon. A recent Techcruch article says Facebook is testing a redesign of its ad creator tool that will help advertisers build their campaigns — specifically by helping them find the right mix of Facebook ads and Sponsored Stories to achieve their stated objectives. Continue reading…

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How to Keep Tabs on Facebook Group Members

Facebook logoEver wonder if the information you post in a Facebook group is getting seen by the members? Stop wondering. Facebook is rolling out a new group indicator that lets anyone know who has seen a post, and at what time they viewed it.

I noticed this in a brand new group tonight. It hasn’t shown up in my older groups, but I’m sure it will be there within the next few days.

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What Facebook’s Faster News Feed Means for Page Admins

TechCrunch reported today that Facebook is going to speed up its news feed by pulling in fewer stories to start, so users can start browsing faster. That sounds all well and good… BUT this means that page admins may see their metrics sag a bit because fewer stories are being loaded, so not as many people are going to see your great posts! Continue reading…