Tagged with Marketing

3 Common “About Us” Page Mistakes

3 Common “About Us” Page Mistakes

As a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few common mistakes when it comes to this all-important page, Why is this page important? After the home page, the About … Continue reading

How to Ensure Your Video Sales Letter Converts

How to Ensure Your Video Sales Letter Converts

By Gloria Rand Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons: It’s easier to get your point across with video than with text or audio You can build trust and connect with potential customers Video converts better than straight text Don’t get the wrong … Continue reading

SEMrush Blog | How to Get Leads with Google+

SEMrush Blog | How to Get Leads with Google+

I’ve been reluctant to use Google+ as a marketing platform for my business, let alone encourage my clients to get on there. But I’m warming up to the site now, as you’ll see in my guest post for the SEMrush blog. Click the link to read it: SEMrush Blog | How to Get Leads with … Continue reading

Why Employees Need to Update their LinkedIn Profiles

Why Employees Need to Update their LinkedIn Profiles

Some good friends and former co-workers of mine learned an important lesson last week, and that is to always keep your LinkedIn profile updated. They are now out of a job, due to a buyout. They were part of the Miami production staff of Nightly Business Report, the award-winning PBS business news program that was … Continue reading

7 Common Pinterest Mistakes

Pinterest can be a very powerful marketing tool for your business, if it’s used correctly. Now that the social networking site is allowing company pages, it’s more important than ever to make sure you’re not making mistakes that could cost you followers and potential leads for your product or service.

How Email Can Help Increase Facebook Followers

Want a quick and easy way to generate more followers for your Facebook business page? Use email! Invite your list of contacts to follow you on Facebook. If you use an email service provider like Constant Contact, you may find a template already created with a Facebook graphic that you can use. As a Constant … Continue reading

Black Hat SEO and the New LinkedIn Profile

Black Hat SEO and the New LinkedIn Profile

By Gloria Rand If you’ve read any of my blog articles on LinkedIn, you know that I stress the importance of using keywords in your profile. Including keywords in your headline and summary, in particular, will help anyone searching on LinkedIn to find you.

LinkedIn Makes it Easy to Add Video in New Profile

LinkedIn has been slowly rolling out a new format for its user profiles. My account has just been updated and I’ve discovered one of the best new features – it’s now easy to add video! You can also add other examples of your work such as images, documents or presentations.

5 Ways to Engage Your Pinterest Followers

5 Ways to Engage Your Pinterest Followers

By Gloria Rand A client asked me recently how to thank the people who have been following her or repinning her content on Pinterest. Unfortunately, there is no easy to way to do this. Unlike Facebook, Google+ or Twitter, you can’t send direct messages to your followers on Pinterest. But that doesn’t mean all is … Continue reading