How to Ensure Your Video Sales Letter Converts

By Gloria Rand

Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons:

• It’s easier to get your point across with video than with text or audio
• You can build trust and connect with potential customers
• Video converts better than straight text

Don’t get the wrong impression. It’s not that easy to generate sales with video. Otherwise, everybody would be doing it. 

How to Share Articles to Multiple LinkedIn Groups

Posting blog articles to LinkedIn groups is a great way to share useful information with the other group members. But if you belong to more than one group, it can be cumbersome posting to each individual group. There is a way to share articles with more than one group at a time.

2013 – The Year of the Video

2013 – The Year of the Video

Did you know that video is the fastest-growing digital content category? Join social media expert Mari Smith for this FREE webinar on January 24th @ 2 pm ET and learn how to monetize your video efforts!!

Why Content Marketing is Important to Your Business

By Shopie

Content marketing is very common but not widely known by the average person in this term. Other words used to describe it include custom publishing, private media as well as corporate journalism. It is a technique used to engage already defined customers as well as new visitors by providing them with relevant information that interests them in the hopes of increasing customer action on products and services. This type of marketing is very different from those used in the past. It is not a direct call to customers urging them to buy this or that product. Instead, it focuses on ensuring every bit of information that a consumer needs to make a purchase. This feature is very important especially if one has an online business.

How Social Media is Affecting the Travel Industry (infographic)

Travel marketers should be aware of the tremendous impact social media and the Internet, in general, is having on their industry. Having recently completed a major trip for my family’s summer vacation, I can attest to that. I booked my hotel stays online, have shared pictures on Facebook and even published a restaurant review on Google+ for a fantastic Chinese restaurant in Richmond, BC. A new infographic from FunSherpa.com has some interesting stats about social media and the travel industry.