How to Display Your Powerpoint Presentations on an iPad

[tweetmeme]iPads are useful tools to use for marketing presentations, with one drawback. It’s a little tricky to display a powerpoint presentation on one, unless you convert the file into a video or .pdf file first.

Since nature (and markets!) abhor a vacuum, Brainshark has a new app that makes it easy to display powerpoint presentations on an iPad. The new Slideshark app keeps animations & colors intact, preserves fonts & graphics, and offers users easy swiping navigation. Learn how it works in this video:

“The native iPad PowerPoint viewer is extremely simplistic, and there’s nothing else available that will allow you to view and present your PowerPoint the way it was meant to be seen,” says SlideShark Product Manager David Klein.

Get your free Slideshark app today.


Modern Family Catches iPad Fever

[picapp align=”left” wrap=”true” link=”term=ipad&iid=7695463″ src=”c/3/7/b/Apple_Announces_Launch_b6a1.jpg?adImageId=12020618&imageId=7695463″ width=”234″ height=”331″ /] Last night, I watched this week’s episode of Modern Family on ABC. I love this show – it’s got great writing, loaded with wit and truly one of the best sitcoms I’ve seen in a while.

While I enjoyed this week’s episode, laughing out loud in spots, it also struck me as a 30-minute commercial for Apple.  You see, one of the dad’s in the show, Phil, was celebrating his birthday – and all he wanted was the new iPad. He planned to get up early Saturday to wait in line and make sure he was one of the first to get one since it’s so important for him to be an “early adopter.” (Love that line!)

Of course, his wife offered to wait in line for him – but she has a history of screwing up his birthday and this one was no different. Even though she woke up early, she fell asleep on the couch and didn’t make it to the store in time.

The rest of the episode focused on her efforts to chase around all over town to get one, until her son came to the rescue by emailing his dad’s cyber-buddies, lying that the dad was sick, (or dying, I forget which!), and then successfully obtaining an extra iPad from one of the people who felt sorry for Phil’s supposed illness.

Needless to say, Phil was ecstatic (after stoically suffering all day). If you haven’t seen the episode, you should go to ABC.com to watch it.

Anyway – as enjoyable as the episode was, it got me thinking about the close synergy that’s developed between advertisers and programmers. I hope the writers came up with this idea on their own since the storyline fit the character well. But maybe Apple approached them, I don’t know.  Apple was acknowledged in the show’s credits.

I’m not sure why the Apple reference bothered me. There’s nothing new here after all. Advertising in a television program (as opposed to commercial breaks) has been around since the beginning of TV in the 1950s. But with the advent of DVR’s and the Internet, advertisers have been working with the networks to get their products integrated in the show’s content.

In some shows, the advertising is just downright blatant – such as The Biggest Loser. I love watching that show – it’s very inspiring. But every time they start saying how great Ziploc or Xtra gum is, I just fast-forward past that segment. (I rarely watch TV live – everything gets DVR’d at my house.)

At least on Modern Family, Apple’s iPad was an integral part of the story, so upon reflection, I didn’t mind the message as much. After all, if more advertisers followed Apple’s lead, they could reach more people by integrating their products in a program’s storyline in a clever way – not as a blatant sales message. Then, it wouldn’t matter if people sped past the commercials – their message would get through anyway.



Mobile Ads Stand to Benefit from Apple’s iPad

[picapp align=”left” wrap=”true” link=”term=ipad&iid=7695463″ src=”c/3/7/b/Apple_Announces_Launch_b6a1.jpg?adImageId=9907938&imageId=7695463″ width=”234″ height=”331″ /]

Whether you think the iPad is the greatest thing since sliced bread, or just another over-hyped product, Apple’s new device is sure to please the mobile advertising industry.  They’ve been laboring to optimize their ads and websites for the tiny screen sizes of smart phones. But the iPad’s 9.7 inch screen should make it much easier to see traditional display ads, such as those seen on magazines or TV episodes.  Plus, the iPad offers the personalization and geo-locational features of a smart-phone.

However, one downside of the iPad is its inability to support Adobe Flash, the software many online ads rely on. As a result, mobile marketers who use Flash won’t be able to adapt their existing ads. They will have to develop new kinds of ads to reach iPad users.

On the other hand, users will be able to download applications for the iPad, creating similar advertising opportunities to those found with the iPhone.  Apple had recently announced plans to buy Quattro Wireless, a mobile advertising platform. Analysts say that deal makes much more sense for Apple now due to the increased market for mobile ads for the iPad.