Tagged with internet

10 LinkedIn Buzzwords You Must Remove from Your Profile

Do you describe yourself as creative, organizational and effective? Admirable qualities to be sure. But don’t use those words on your LinkedIn profile! The social networking site says those three terms are 2012’s most overused buzzwords in the United States. Here’s the full list: Advertisements

8 Ways to Grow Your Email Marketing List

Small business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t … Continue reading

How to Leverage Customer Testimonials for Sales

If a picture is worth a 1,000 words, how much is a video worth to your small business? To quote MasterCard: “priceless.” It’s especially so when that video is a customer testimonial. Reading testimonials on a website is one thing. Many people are so jaded, they think those quotes are fake.

How to Choose an Email Marketing Company

By Gloria Rand One of the first things entrepreneurs and small business owners must decide when launching their business is which email marketing company to use. There are a multitude of companies out there – with different features and price-points. Luckily, most will allow you to start with a free trial, so you can test … Continue reading

How an Orlando Attorney Uses Social Media for Business

From time to time in this blog, I’ve shared different tips and strategies for using Twitter and other social networking sites to grow your business. Whether it’s retweeting other people’s blog articles, or doing a #FollowFriday shoutout, using Twitter and social media successfully comes down to one main concept: it’s all about building relationships. That … Continue reading

Social Media Blackout Day May be in Works as a SOPA Protest

By Gloria Rand What would you do with yourself if you couldn’t log onto Facebook, check into Foursquare or… perish the thought… Google anything? You may find out sooner than you think, come Jan. 23 or thereabouts. That’s the day before the U.S. Senate is scheduled to debate the Stop Anti-Piracy Act (SOPA) bill. And … Continue reading

3 New Ways to Boost Engagement on LinkedIn

[tweetmeme]By Gloria Rand LinkedIn is adding a much-needed feature to its Company Pages: the ability to post status updates. This is a welcome development. LinkedIn Company Pages have some great features, such as the ability to include YouTube videos, and banner-size graphics. But it’s been difficult, I think, for small businesses to attract company followers … Continue reading

My Top 5 Free Keyword Research Tools

[tweetmeme]By Gloria Rand Getting your website, blog or social media posts found online depends on implementing a successful search engine optimization strategy. And the first step in launching any SEO program starts with keyword research. Once you come up with a list of words that you think people are using to search for your product … Continue reading

4 Ways to Use Facebook Sponsored Stories

[tweetmeme]Have you tried Facebook’s Sponsored Stories to advertise your business page? If not, you might want to give it a try. At least one advertiser achieved a 46% higher click-through rate with its Sponsored Story ad units, than on standard Facebook ads, according to a post on Inside Facebook. While there’s no guarantee you could … Continue reading

Why Quality Trumps Quantity for Blog Content

[tweetmeme]One of the challenges of writing a blog is coming up with new article ideas. During a recent webinar I conducted on blogging for business, someone asked whether it was better to write their own blog or use articles from the Internet. In a word, my answer is “No.” I say that especially because of … Continue reading