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2013 – The Year of the Video

2013 – The Year of the Video

Did you know that video is the fastest-growing digital content category? Join social media expert Mari Smith for this FREE webinar on January 24th @ 2 pm ET and learn how to monetize your video efforts!!

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Black Hat SEO and the New LinkedIn Profile

LinkedIn Black Hat SEO keyword stuffingBy Gloria Rand
If you’ve read any of my blog articles on LinkedIn, you know that I stress the importance of using keywords in your profile. Including keywords in your headline and summary, in particular, will help anyone searching on LinkedIn to find you. Continue reading “Black Hat SEO and the New LinkedIn Profile”

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How Social Media is Affecting the Travel Industry (infographic)

Travel marketers should be aware of the tremendous impact social media and the Internet, in general, is having on their industry. Having recently completed a major trip for my family’s summer vacation, I can attest to that. I booked my hotel stays online, have shared pictures on Facebook and even published a restaurant review on Google+ for a fantastic Chinese restaurant in Richmond, BC. A new infographic from FunSherpa.com has some interesting stats about social media and the travel industry. Continue reading…

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How to Engage Your Online Audience – The Fan Factor

Fan Factor book

Many business owners find social media challenging because they don’t see how to make money off of it. There’s no immediate return on investment. And as a result, many are quick to give up. But if they would just be patient, the rewards can be great. The key to making money online, especially through social media, is to generate engagement. Once you can engage your audience, it’s much easier to turn them into fans who will buy your products and services, and recommend you to others. Continue reading…