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Why Consistency Matters in Business

time money effortJust got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months – and her marketing efforts have been sporadic. Continue reading “Why Consistency Matters in Business”

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8 Ways to Grow Your Email Marketing List

Email marketingSmall business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t have a big list to advertise the webinar to in the first place, how can it be a successful email collection device? Continue reading

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How to Choose an Email Marketing Company

Email marketing By Gloria Rand

One of the first things entrepreneurs and small business owners must decide when launching their business is which email marketing company to use. There are a multitude of companies out there – with different features and price-points. Luckily, most will allow you to start with a free trial, so you can test the service out for yourself before you commit to spending any money. Continue reading

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4 Ways to Grow Your Prospect List

Online Marketing

One of the challenges of growing any business is to build a list of prospects. When you have a large email list, you have a wide audience of prospects who are interested in the products or services that you sell.

I recently attended Ruth Stern’s Ignite Your Ideal Practice Workshop and came away with a wealth of information about how to grow your business. Even though Ruth’s workshop was geared towards helping holistic practitioners, coaches and mental health therapists, the marketing principles she talked about apply to any business. Continue reading

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How to Add Video to Your Emails

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[picapp align=”left” wrap=”true” link=”term=email&iid=5065510″ src=”http://view4.picapp.com/pictures.photo/image/5065510/blue-globe-with-email/blue-globe-with-email.jpg?size=500&imageId=5065510″ width=”234″ height=”183″ /]Want to get the best ROI for your email marketing efforts? Start including video. A new survey by the Web Video Marketing Council found that 7 in 10 marketers currently use video in their emails because they believe it helps increase their click through rates. And the same number feel consumers are more likely to buy after viewing an email campaign that includes video. Continue reading