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3 Easy Ways to Get Ideas for Your Company Blog

blog ideasStuck for ideas on what to write about for your company’s blog?  It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog if you focus the topics on these three areas:

  • Price/Cost
  • Problems
  • Comparisons

Price/Cost Blog Topic

Many businesses that sell services, or expensive products, are reluctant to talk about their prices online. They prefer to discuss pricing with prospective customers in person or on the phone.  The reasoning is that their prices may scare off potential customers, who perceive the product or service as being too expensive. Or, businesses may be afraid that their competition will undercut them.

Here’s the problem with this type of thinking.

Why worry that someone can’t afford your products/services? Not everyone can. That’s just a fact of life. You should be more concerned about doing the best job you can, so you’ll attract people who CAN afford your products/services.

As for the competition — well, they probably know your prices already.

You don’t have to mention specific prices in a blog article, but you can talk about pricing in more general terms, such as:

  • Pricing forecast for your industry
  • Compare price ranges of two different products
  • New vs. used in terms of pricing

Write about Problems

Do your customers ever have problems with your products or services? Maybe you already have a list of Frequently Asked Questions that deal with problems on your website. These make great material for blog articles.

Address each problem in a separate article and of course, provide the solution.  Try writing a, “How NOT to…” article for your business  as well as a “How to…” article and explain the problem and solution with each one.

Odds are, for every product or service you sell, you can come up with at least 3-6 articles  that relate to problems.

Compare and Contrast Articles

A third strategy to use for coming up with blog articles is the compare and contrast style.  Write about pros and cons of buying your services/products. Present the best and worst products, services, etc. in your industry and justify your reasoning. If you offer a low-price item versus a  more expensive one – contrast the two and make the case for when people should buy the inexpensive one, versus the deluxe model.

The key in all of these articles is to demonstrate your expertise about your products/services and your industry. Also, keep in mind the Golden Rule of Blogging: “they ask, you answer” which means you will endear yourself to your readers and prospects if you address customer questions and problems in your blog.

Get Organized

Before you write your next blog article, take time to make a list of article titles based on the three categories I’ve mentioned here: Price/Cost, Problems & Comparisons. Use an editorial calendar to plan out when you’ll publish each article. This way, you can finally stop stressing about what to write about and concentrate on providing useful content for your prospects and customers.

If you enjoyed this article, please share it on Facebook, etc.

customer love
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3 Ways to Show Your Customers Some Love

customer love Valentine’s Day has come and gone. Did you use the occasion to show your customers some love? If not, don’t despair. You can show your appreciation any time. After all, it’s because of their business that you can treat your special Valentine to flowers, candy or a night out on the town. Here are 3 ways to show your customers how much you care: Continue reading “3 Ways to Show Your Customers Some Love”

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Why Content Marketing is Important to Your Business

By Shopie

Content marketing is very common but not widely known by the average person in this term. Other words used to describe it include custom publishing, private media as well as corporate journalism. It is a technique used to engage already defined customers as well as new visitors by providing them with relevant information that interests them in the hopes of increasing customer action on products and services. This type of marketing is very different from those used in the past. It is not a direct call to customers urging them to buy this or that product. Instead, it focuses on ensuring every bit of information that a consumer needs to make a purchase. This feature is very important especially if one has an online business. Continue reading

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Social Media Revolution

You may have seen this video already on YouTube, but I thought it contained some amazing statistics about social media that I wanted to share here too.  Read carefully!  I’m convinced that social media is here to stay, and businesses need to pay attention to leverage it for their success.

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Why Welcoming Visitors to Your Website May Drive Traffic Away Instead

Putting “Welcome to Smith & Jones Company” on your website may have worked when the Internet was new, but that strategy can cost you sales and search engine rankings today. There’s a better way to attract customers: write benefit-oriented content.

There are millions of websites competing for attention. People are too busy to spend a lot of time reading content. They want to know right away if your site is going to help them.

Instead of literally “welcoming” people to your site – get right to the point, with content that convinces a visitor to stick around, explore your site, and do business with you. Make sure you’ve got a headline that clearly communicates the benefits your product or service offers to a potential customer. You’ve only got about 3-5 seconds to make an impression. Use words that count!

Some companies still put “Welcome” in their title tags as well. This won’t help you with search engine optimization. In fact, it may do the opposite.

Search engines are looking for content. Your title tag should provide specific information about what your company does, with keywords people use to search for your business. And you only have a limited number of characters to get that point across. If your title is too long, the search engines cut it off and replace the extra words with an ellipsis. If you want to communicate more information about your business, use the description meta tag instead.

Welcoming visitors to your site may be polite, but it’s just not necessary. Use your precious title tag and landing page space for clear, concise, benefit-oriented copy. That’s the way to ensure good search engine rankings and higher conversion rates.