Tagged with Copywriting

3 Common “About Us” Page Mistakes

3 Common “About Us” Page Mistakes

As a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few common mistakes when it comes to this all-important page, Why is this page important? After the home page, the About … Continue reading

How to Ensure Your Video Sales Letter Converts

How to Ensure Your Video Sales Letter Converts

By Gloria Rand Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons: It’s easier to get your point across with video than with text or audio You can build trust and connect with potential customers Video converts better than straight text Don’t get the wrong … Continue reading

Why I Attend AWAI’s Copywriting Bootcamp

Being a freelance copywriter can be lonely at times. Many of us work from home, and unless you’ve got rugrats running around the house, or a dog (!), you only have the radio to keep you company during the day.

Remembering Black Friday 25 Years Later

Heard on the radio today that it’s the 25th anniversary of the Black Friday stock market crash. This event holds special meaning for me because I was working for the Miami public TV station WPBT at the time, as the Electronic News Systems Operator for their business news program, The Nightly Business Report.

How to Stand Out in Business

If you’re a business owner, odds are that when you were first starting out, you wondered how you would ever stand out from the competition. Even if you’ve been in business for several years, and have reached some level of success, I’d hazard a guess you still feel that way from time to time.

Why it Pays to Spend Money on Website Content

When will people learn that good writing is NOT a commodity, especially when it comes to website content? You can’t expect to get good quality content and only pay a penny a word!

B2B Copywriting Lessons from Mitt Romney

[tweetmeme]GOP Presidential Candidate Mitt Romney came under fire recently for his comments that “corporations are people.” But the truth is, Romney wasn’t off the mark. People work for and run corporations. If you’re trying to sell a product to a corporation, you have to write copy that appeals to people – or more specifically, the … Continue reading

SEO in a Minute: Optimizing Your LinkedIn Profile

[tweetmeme] In this SEO in a minute video, I explain how to optimize your LinkedIn profile to reach your target audience. I’m Gloria Rand with today’s SEO in a Minute tip. June 2011 is significant for LinkedIn because that’s the month when it officially became the 2nd most popular social networking site after Facebook. Now … Continue reading

50 Books to Help You Become a Better Writer

[tweetmeme]No matter what you do for a living, being able to write well is a useful skill. But in today’s abbreviated social media world, where 140 characters is the maximum length of a tweet and 80 characters is said to be the optimum Facebook post, (according to Buddy Media), it’s more important than ever to … Continue reading