Tagged with Business

3D Printing: From Small Business Production to the iPhone Shoe

  By Abbey Peschel   3D printers may be changing the world of production forever. According to “Fabricated: The New World of 3D Printing,” these devices offer on demand production to people in a huge variety of fields. From doctors and professional designers to students and small business owners, users across the economic spectrum may … Continue reading

Why I Like the New Facebook Insights

Why I Like the New Facebook Insights

Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better.  Here is a breakdown of what’s changing: The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and … Continue reading

3 Easy Ways to Get Ideas for Your Company Blog

3 Easy Ways to Get Ideas for Your Company Blog

Stuck for ideas on what to write about for your company’s blog?  It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog … Continue reading

How to Ensure Your Video Sales Letter Converts

How to Ensure Your Video Sales Letter Converts

By Gloria Rand Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons: It’s easier to get your point across with video than with text or audio You can build trust and connect with potential customers Video converts better than straight text Don’t get the wrong … Continue reading

Why Employees Need to Update their LinkedIn Profiles

Why Employees Need to Update their LinkedIn Profiles

Some good friends and former co-workers of mine learned an important lesson last week, and that is to always keep your LinkedIn profile updated. They are now out of a job, due to a buyout. They were part of the Miami production staff of Nightly Business Report, the award-winning PBS business news program that was … Continue reading

5 Reasons Why Your Business Needs an Editorial Calendar

Ever since Google’s Panda update, content marketing has become all-important since businesses have been told that they need to come up with original content for their websites. But the challenge lies in creating that content. If you don’t have a plan in place, you may find yourself struggling to come up with ideas for the … Continue reading

How to Share Articles to Multiple LinkedIn Groups

Posting blog articles to LinkedIn groups is a great way to share useful information with the other group members. But if you belong to more than one group, it can be cumbersome posting to each individual group. There is a way to share articles with more than one group at a time.

3 Common SEO Mistakes and How to Fix Them

By Gloria Rand Worrying about the latest algorithm change from Google won’t make a difference to your website’s search ranking if you’ve made a common SEO mistake like optimizing for common words or using your company name as the title tag for every page on your website. Here are three other SEO mistakes to avoid, … Continue reading

How Email Can Help Increase Facebook Followers

Want a quick and easy way to generate more followers for your Facebook business page? Use email! Invite your list of contacts to follow you on Facebook. If you use an email service provider like Constant Contact, you may find a template already created with a Facebook graphic that you can use. As a Constant … Continue reading