3 Easy Ways to Get Ideas for Your Company Blog

blog ideasStuck for ideas on what to write about for your company’s blog?  It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog if you focus the topics on these three areas:

  • Price/Cost
  • Problems
  • Comparisons

Price/Cost Blog Topic

Many businesses that sell services, or expensive products, are reluctant to talk about their prices online. They prefer to discuss pricing with prospective customers in person or on the phone.  The reasoning is that their prices may scare off potential customers, who perceive the product or service as being too expensive. Or, businesses may be afraid that their competition will undercut them.

Here’s the problem with this type of thinking.

Why worry that someone can’t afford your products/services? Not everyone can. That’s just a fact of life. You should be more concerned about doing the best job you can, so you’ll attract people who CAN afford your products/services.

As for the competition — well, they probably know your prices already.

You don’t have to mention specific prices in a blog article, but you can talk about pricing in more general terms, such as:

  • Pricing forecast for your industry
  • Compare price ranges of two different products
  • New vs. used in terms of pricing

Write about Problems

Do your customers ever have problems with your products or services? Maybe you already have a list of Frequently Asked Questions that deal with problems on your website. These make great material for blog articles.

Address each problem in a separate article and of course, provide the solution.  Try writing a, “How NOT to…” article for your business  as well as a “How to…” article and explain the problem and solution with each one.

Odds are, for every product or service you sell, you can come up with at least 3-6 articles  that relate to problems.

Compare and Contrast Articles

A third strategy to use for coming up with blog articles is the compare and contrast style.  Write about pros and cons of buying your services/products. Present the best and worst products, services, etc. in your industry and justify your reasoning. If you offer a low-price item versus a  more expensive one – contrast the two and make the case for when people should buy the inexpensive one, versus the deluxe model.

The key in all of these articles is to demonstrate your expertise about your products/services and your industry. Also, keep in mind the Golden Rule of Blogging: “they ask, you answer” which means you will endear yourself to your readers and prospects if you address customer questions and problems in your blog.

Get Organized

Before you write your next blog article, take time to make a list of article titles based on the three categories I’ve mentioned here: Price/Cost, Problems & Comparisons. Use an editorial calendar to plan out when you’ll publish each article. This way, you can finally stop stressing about what to write about and concentrate on providing useful content for your prospects and customers.

If you enjoyed this article, please share it on Facebook, etc.

Golden rule of blogging

The Golden Rule of Blogging

Golden rule of bloggingOne of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog.

Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit in 2008, by starting a blog. Marcus did something unique with his very first article, that no other pool builder had done before. He wrote an article that talked about how much a fiberglass pool costs. Continue reading “The Golden Rule of Blogging”


SEMrush Blog | How to Get Leads with Google+

GooglePlus 128 RedI’ve been reluctant to use Google+ as a marketing platform for my business, let alone encourage my clients to get on there. But I’m warming up to the site now, as you’ll see in my guest post for the SEMrush blog. Click the link to read it: SEMrush Blog | How to Get Leads with Google+ – SEMrush Blog.


2012 in Review – My Blog’s Annual Report

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 26,000 views in 2012. If each view were a film, this blog would power 6 Film Festivals

Click here to see the complete report.


Blog and Website Content Monetization: Three Great Ways

By Murray Newlands

Content monetization is when you, quite simply, make money off your content. After working in online marketing for over 10 years, I have become an expert on content monetization, but I know that there are plenty of good bloggers and website owners who have good content but do not know how to make money off of it. As a result, I am showing three great methods for making money off your site!

Continue reading


The World Media Awards: Why Should YOU Enter?

[tweetmeme]By Murray Newlands

There are so many great bloggers and publishers doing great work, and those who stand out deserve to have their work recognized, connect with each other, and see their readerships grow. That’s why the World Media Awards exist- to recognize and reward great contributions to media from bloggers and publishers.

In my own career, I’ve learned and benefited so much from others that I wanted to help establish some way to give back to an industry I love and show appreciation to the up-and-coming leaders. The World Media Awards will culminate in a one day event in San Francisco that will celebrate the best in blogging, forums, publishing and media from around the world.

5 Reasons Why You Should Enter the World Media Awards

1. Get Recognized- You Deserve It 🙂

You put a lot of blood, sweat and tears into making your blog amazing. You know it and your readers know it. The World Media Awards is a way for you to get official recognition from other bloggers and industry experts. That recognition will help you grow your readership, make new collaborative connections, and hopefully have a few warm fuzzy moments that make all the late nights even more worthwhile.

2. Meet Other Bloggers Who Care

Blogging, forums and most other online media is about conversation and interaction, but sometimes it’s easy to end up pecking away behind a screen in your office all alone. Meeting other bloggers and publishers keeps the fire lit and the conversation going. When you enter the World Media Awards, you’ll be listed alongside other bloggers and publishers who put the same level of pride, care and effort into making their blog top notch.

3. Expose Yourself to New Partners

If your blog or forum is part of your business, being part of the World Media Awards will increase your exposure by putting your name in front of the thousands of visitors to our site and the award ceremony. That means you can find out who else is doing great work, strut your own stuff, and expand your network of contacts and collaborators.

4. Make Yourself Irresistible to Clients

What helps your chances at winning that next pitch more than expanding your network? Telling that network that you just won a World Media Award. Winning an award shines a light on your success, and it serves as an example of the commitment, engagement and exacting standards you apply to your work.

5. Be Part of the Beginning of Something Big

Because 2012 is the first year for these awards, you have the one-time opportunity to be the inaugural winner and set the standard for the World Media Awards in your category. Getting in on the ground floor of these awards will open doors for you as a blogger and a publisher.

The bottom line is, the World Media Awards will shine a spotlight on the year’s most successful bloggers and publishers, and on the companies that serve and interact with them.

Now is your chance to be one of them.

The sponsors include Growmap, Pace Lattin, VigLink and Trancos.

World Media Award judges include Steve Hall, Sarah Austin, Chang Kim, Julie Wohlberg, Pierre Zarokian, Ivka Adam, Cheryl Contee, Krystyl Baldwin, Adrian Harris, Jeremy Wright, Rob Bloggeries, Dave Duarte, Tanya Alvarez, Dana Oshiro, Tom Foremski, and Judith Lewis. hashtag #wmads on Twitter.

Media partners include Adrants, Bloggeries, MediaVision, The Affiliate Marketing Awards, Read Write Web, My Blog Guest, Web Traffic Control and FeedBlitz.

Murray Newlands is author of How to Make a Blog Book and Online Marketing; a User Guide. He is also founder of the Affiliate Marketing Awards. Born in the UK, he now spends his time in San Francisco and New York. Murray works for Audience Mindshare and consults for Trancos Inc. as well as being an advisor for VigLink.


49 Headline Starters for Your Business Blog

[tweetmeme]Did you know that 8 out of ten people read a blog title, but only two read the entire post? That’s why your titles have to be compelling. If you ever get stuck for a title or just need some ideas to jumpstart your own creative juices, Joan Stewart, the Publicity Hound has come up with a list of 49 headline starters.

Headline Ideas for Your Business Blog

Joan recommends that you start by naming the three biggest problems your customers or clients face. Now, you have three ideas for three different articles. Be sure the topics tie into a service you provide, a product you sell, or a cause or issue you want to promote.

Once you’ve chosen a topic, it’s time to select a title. Here is a list of possibilities. Simply fill in the blank, depending on what you’ve decided to write about.

• A Part-Timer’s Tactics for a Full-Timer’s ______________
• A Quiz: Test Your ______________ Smarts
• Cash in on _______________ Trends
• Chasing the Right ______________
• Cool Tools for Today’s ______________
• Common Errors That Kill ______________
• Discover the 7 Essential Elements That Guarantee ______________
• Finding the ______________That is Uniquely You
• Good News for ______________
• How to Bounce Back from ______________
• How to Get Other People to ______________
• How to Handle ______________
• How to Make ______________ Work for You
• How to Make Your ______________ Dreams Come True
• How to Turn ______________ into ______________
• Mastering the Art of ______________
• No More ______________
• Part-Time ______________, Full-Time Success
• Questions and Answers About ______________
• Straight Talk from a ______________
• The Great _____________ Dilemma
• The Most Beginner-Friendly ______________
• The Last Word on ______________
• The Amazing Solution for ______________
• The Best and Worst Ideas for ______________
• The Complete Guide to ______________
• The Worst Mistakes You Can Make When ______________
• Top 10 ______________ Do’s and Don’ts
• What’s HOT and NOT in ______________
• When Not to ______________
• Your Must-Know Guide to ______________
• _________________ with Pizzazz!
• _________________and Grow Rich
• ______________ on the Cheap
• 5 Ways to Get More from Your ______________
• 5 No-Fail Strategies for ______________
• 6 Secrets to Successful ______________
• 7 Ways to Keep Your ______________ Dreams Alive
• 7 Ways to Avoid the Most Deadly ______________ Mistakes
• 8 Ways to Avoid the Worst ______________ Mistakes
• 9 Formulas for Fantastic ______________
• 10 User-Friendly Facts for ______________
• 10 Tips to Jump-Start Your ______________
• 11 Questions You Must Ask When You’re ______________
• 12 Tactics to Open Up ______________
• 13 Tips That Will Make a _______________ Smile
• 10 Time-Tested Tips for Becoming a ______________
• 25 Quick ______________ Tips to Use Now
• 26 Holiday Gifts for ______________

If you still need some ideas on what to write about for your blog, here are 42 more suggestions.

You can sign up for Joan Stewart’s free weekly publicity tips ezine at http://www.PublicityHound.com and get more free publicity tips at http://www.Facebook.com/PublicityHound

For more SEO and social media tips, visit my Facebook page at www.Facebook.com/GloriaRandCopywriter.


What’s Keeping You from Starting a Blog?

[tweetmeme]Do you want to start a blog for your business, but have been reluctant to get one going? You’re not alone. I recently posted a Facebook question that asked, “What is your biggest fear about starting a blog for your business?” These were the top three answers:

  1. I take too long – (procrastination)
  2. I don’t know what to write about
  3. I don’t have the time

Let’s tackle these excuses one at a time, so I can convince you that a blog will be worth your effort.

#1 – Procrastination.

There are a couple of ways to beat the “I take too long” excuse.  Take a deep breath, and as one of my friends and life coach Jenn Lee says, “Be Bold.”  And get organized.  Make a list of 10-20 topics to write about. Once or twice a week, sit down at your computer, and set a timer for one hour to write. At the end of the hour, save your work and come back to it another time. If you finished the article, great! If not, that’s ok too. You’ll finish it the next time. Remember, it usually takes a while for a habit to become routine. And that’s what blog writing will be – a new habit.

There’s an even easier way to beat the procrastination excuse. Hire a professional copywriter! Preferably, one that is trained in search engine optimization to make sure your blog gets noticed by Google and your target audience.

#2 – Not knowing what to write.

I hear this excuse a lot whenever I talk about blogging for business. But it’s not as hard as you might think to come up with topics. Set up a Google alert for keywords related to your business. Look for news items that would be of interest to your audience. Read other blogs in your industry for ideas. Put your own spin on an article you like. If you’re still stumped, check out this list of 42 blog ideas.

#3 – I don’t have the time.

This excuse is similar to the procrastination one. And it’s certainly one I can empathize with, especially if you’re a small business owner. There are only so many hours in the day, and you wear so many hats already!  If you’re trying to market your business on Facebook or Twitter, the thought of starting a blog may be overwhelming. But, it will be worth it. Companies with a blog attract 55% more visitors to their website than those without, according to Hubspot.  And if you are using Facebook or Twitter or LinkedIn, you can share your blog articles with your fans and followers.

My advice is to follow the steps I mentioned above. Spend one hour a week on a blog. Write as many articles as you can, and save them as drafts until you’re ready to publish. Take advantage of apps that will automatically post your blog on social networking sites, such as Facebook’s Networked Blogs app.

Or, hire an SEO copywriter, like myself, to do the work for you. That way you get the benefit of having a blog, without having to spend the time and energy writing it yourself!  If this sounds like the solution for you, email me today for a quote.


The 5 P’s of Social Media Marketing

[tweetmeme]I have a client whose business would be perfect for social media – particularly Facebook. But he is very reluctant to use this tool for his business because he doesn’t see the ROI. I’ve tried explaining to him that he’s not necessarily going to see a payoff right away because success on Facebook doesn’t happen overnight, and you have to keep working at it to see results.

That’s when it occurred to me that there is a basic formula marketers should follow when it comes to using social media: Purpose, Patience, Persistence, Passion and Profit.

5 P’s of Social Media Marketing

1. Purpose – Before you create a Facebook page, start Tweeting or writing a blog, it’s important to figure out what you hope to accomplish. Do you want to create brand awareness? Do you want to provide a new outlet for customer relations? Do you want to sell your products/services? The answers to these questions will help you determine which social networking tool is right for you, as well as guide you in the content you provide.

2. Patience – For some business owners, this seems to be the hardest task to master with social media. There’s a saying that is appropriate when it comes to Facebook, etc.: “All good things come to those who wait.” It takes time to build a following on Facebook, Twitter, LinkedIn, etc. This is not the place for overnight success, although there will always be exceptions to this rule – think Gary Vaynerchuk for one! But if you’re patient and you follow my next rule, success can be yours.

3. Persistence – Once you start social media marketing, stay with it. Be consistent. Post regularly on your Facebook page – every day, not just once a week or every two weeks. Same with your blog. Same with Twitter, YouTube, etc. Set a regular schedule, so you can build a loyal following and have the opportunity to convert those followers into customers.

4. Passion – If ever there was a key ingredient in social media – this is it! If you’re not passionate about your business, why would your prospects be? Social networking is about connecting with people. They can tell if you’re sincere or not. If you can share your passion about the products or services you represent, your prospects will want you to sell to them!

5. Profit – At the end of the day, this is why you’re in business, right? To make a profit. If you follow the other 4 P’s of purpose, patience, persistence and passion, there’s really no reason why you shouldn’t be able to generate a profit from social media marketing.

If you need help implementing your social media marketing strategy, contact me today for a free consultation.


Why Quality Trumps Quantity for Blog Content

[tweetmeme]One of the challenges of writing a blog is coming up with new article ideas. During a recent webinar I conducted on blogging for business, someone asked whether it was better to write their own blog or use articles from the Internet.

In a word, my answer is “No.”

I say that especially because of Google’s crackdown on so-called “content farms” during its recent algorithm update. Here is an excerpt from Google’s Blog about why it changed the algorithm:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Write Original Blog Content

As you can see, it’s more important than ever to write good blog content that is original and that provides excellent value to your readers. While it may seem nearly impossible to come up with an original idea — check out the latest film remakes in Hollywood, for example — at the very least, you should put your own spin on a given subject. As Google said, if you only republish existing articles found online that content could be considered “low-quality,” and your blog would suffer in the search rankings as a result.

How do you come up with fresh content? I recently posted an article called “42 Blog Post Ideas for Building Your Business” that can give you a lot of ideas! That list has worked for me, when I get stuck. You can also keep up with the news in your industry and write opinion articles about the latest happenings. Set up a Google alert for relevant keywords in your business and use the articles that the search turns up for ideas.

If you still need help writing blog articles, I’ll be happy to help! Just send me a message using the “Contact Me” form on this blog.


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