One of the advantages to using a social media management system like Hootsuite is that it allows you to share a status update with multiple LinkedIn groups, In the following video, I show you how to add LinkedIn groups to your Hootsuite account, and post an update to them:
Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better. Here is a breakdown of what’s changing:
- The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and other page activity, which includes Page mentions, check-ins and posts by other people on your Page.
- Virality (the percentage of people who created a story from your page, divided by the total number who’ve seen it) has been replaced with engagement rate, which is the percentage of people who saw a post that then clicked on, liked, commented on or shared it.
- Viral reach (the number of people who saw a post from a story published by a friend) is included as part of organic reach, with total reach broken down into paid and organic reach.
I like several aspects of the new Insights. The graphics are simpler and easier to understand. You can see at a glance how many likes your page has gotten, your total reach for the last week, and how engaged your followers have been:
I also think Facebook has greatly improved their reporting of individual posts on a page. As you can see below, it’s much easier to see how well your fans have been engaging with your posts:
The photos above came from the overview section of Insights. Facebook also breaks down the numbers by Page:
You can also see when your fans are online. Facebook breaks this info down by day and time, so you can see when your content is getting the most reach. Now you can easily see at a glance when your audience is online, so you can make sure to post when they’ll be most likely to see your content:
And if you’re still not sure which type of posts get the most engagement, Facebook gives you that info in a new graphic format too:
Facebook is slowly rolling out the new Insights to users. If you get the option to try it out, be careful. Facebook says, “if you choose to participate in the new Page Insights, you can go back to the old version at any time, but you won’t be able to switch back to the new version until it’s available to everyone.”
What do you think of the new changes? I think it’s definitely going to help Page Admins map out a better strategy to boost engagement on their page. I have to admit that I haven’t paid as close attention to Insights for my own page as I should, but that’s definitely going to change now!
Stuck for ideas on what to write about for your company’s blog? It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog if you focus the topics on these three areas:
Price/Cost Blog Topic
Many businesses that sell services, or expensive products, are reluctant to talk about their prices online. They prefer to discuss pricing with prospective customers in person or on the phone. The reasoning is that their prices may scare off potential customers, who perceive the product or service as being too expensive. Or, businesses may be afraid that their competition will undercut them.
Here’s the problem with this type of thinking.
Why worry that someone can’t afford your products/services? Not everyone can. That’s just a fact of life. You should be more concerned about doing the best job you can, so you’ll attract people who CAN afford your products/services.
As for the competition — well, they probably know your prices already.
You don’t have to mention specific prices in a blog article, but you can talk about pricing in more general terms, such as:
- Pricing forecast for your industry
- Compare price ranges of two different products
- New vs. used in terms of pricing
Write about Problems
Do your customers ever have problems with your products or services? Maybe you already have a list of Frequently Asked Questions that deal with problems on your website. These make great material for blog articles.
Address each problem in a separate article and of course, provide the solution. Try writing a, “How NOT to…” article for your business as well as a “How to…” article and explain the problem and solution with each one.
Odds are, for every product or service you sell, you can come up with at least 3-6 articles that relate to problems.
Compare and Contrast Articles
A third strategy to use for coming up with blog articles is the compare and contrast style. Write about pros and cons of buying your services/products. Present the best and worst products, services, etc. in your industry and justify your reasoning. If you offer a low-price item versus a more expensive one – contrast the two and make the case for when people should buy the inexpensive one, versus the deluxe model.
The key in all of these articles is to demonstrate your expertise about your products/services and your industry. Also, keep in mind the Golden Rule of Blogging: “they ask, you answer” which means you will endear yourself to your readers and prospects if you address customer questions and problems in your blog.
Before you write your next blog article, take time to make a list of article titles based on the three categories I’ve mentioned here: Price/Cost, Problems & Comparisons. Use an editorial calendar to plan out when you’ll publish each article. This way, you can finally stop stressing about what to write about and concentrate on providing useful content for your prospects and customers.
If you enjoyed this article, please share it on Facebook, etc.
Got an event you want to promote to more than one LinkedIn group? Want to share a great quotation with several LinkedIn groups at the same time?
LinkedIn makes it easy to share articles with more than one group at a time. You’ve probably seen the LinkedIn share button on blog posts before, right? And if you’re reading a discussion in a LinkedIn group, you can easily share it with another group by hovering your mouse over the bottom of the discussion to bring up the “More” tab. When you click “more,” a dropdown menu comes up with an option to “share link.” As you can see in the image below, you can check the box that says “Post to group(s)” and then type in the name of the groups you want to see the article.
No Link? No Share
If you start a discussion in a LinkedIn group and don’t add a link to it, the option to share to groups goes away. When you click on the “more” tab now, you only get the options to “Flag as promotion,” “Flag as job,” or “Delete.”
The only way I’ve seen to share with multiple LinkedIn groups from a group is to copy the status update, go to the next group you want to see the information, and paste the content as a new discussion.
There’s just one problem with this tactic. It is tedious and time-consuming!
Hootsuite to the Rescue
I’ve been asked about this problem by several people lately, and I will tell you what I told them. The only way I’ve found to share an update with more than one LinkedIn group at the same time is to use a third-party tool that allows posting to LinkedIn groups. The one that I use is Hootsuite. As you can see in the image below, I selected three LinkedIn groups in the Hootsuite dashboard. I typed in an update and now all I have to do is either send it now, or schedule it for a future date.
That’s my solution. Have you found another way to share with more than one LinkedIn group at the same time? If so, please share it in the comments below.
- 7 LinkedIn Tips For Using Groups Feature Effectively (business2community.com)
- 7 Must-Haves to Grow an Audience Via LinkedIn Groups (business2community.com)
Video is undeniably a powerful marketing tool, especially for small businesses. You don’t need a big budget to create videos that will drive traffic to your website or sell your products. That doesn’t mean any old video will work. It can’t be boring! Here are a few tools to help you create videos that will interest your prospect and lead him or her to buy:
Viewbix – This is a great tool because it lets you easily embed a call-to-action right on your video. The Viewbix player displays a video that is already hosted on YouTube or Vimeo. It features a “click here” button that is customizable and allows you to link to a web page. If you’re offering a free report on your website, anyone who watches the video on your Viewbix player can click the button and go right to your landing page.
You can also have viewers sign up for your email list directly from your video player. Viewbix supports Aweber, Constant Contact, iContact and MailChimp. The paid version lets you include Facebook, Twitter and Share buttons, as well as video analytics.
GoAnimate – Ever wanted to create an animated video? Now’s your chance. You can create short videos using templates provided. All you need to do is write the script. After it’s finished, you can share the video on Facebook, Twitter, Pinterest and Google+ or grab the link and post it on your blog, etc. There are free and paid versions of this tool. I tested it out recently and was able to create the following video in less than 5 minutes: (click the image to view it)
Screencast-o-matic – I’ve used this tool for quite some time now to record videos of my computer screen. It comes in handy for tutorials. I recently created one to show a client how to create a blog article in WordPress. There’s no software to install, and it’s easy to use. You can upload videos directly to YouTube for free. If you choose the paid version ($15 for one year!) you can also upload to Google Drive, Dropbox and Vimeo. Plus, it comes with more editing tools. I know many people recommend Camtasia for screen capture, but that software runs about $300. If you’re looking for something cheap, give Screencast-o-matic a try.
What video marketing tools have you had success with? Please share them in the comments below.
Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones and tablets. You can show off more content to fans, and you can reach out to non-subscribed viewers. Continue reading “Making the Most of the New YouTube One Channel”
By Gloria Rand
Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons:
- It’s easier to get your point across with video than with text or audio
- You can build trust and connect with potential customers
- Video converts better than straight text
Don’t get the wrong impression. It’s not that easy to generate sales with video. Otherwise, everybody would be doing it. Continue reading “How to Ensure Your Video Sales Letter Converts”