3 Video Marketing Tools to Enhance Your Business

3 Video Marketing Tools to Enhance Your Business

Video is undeniably a powerful marketing tool, especially for small businesses. You don’t need a big budget to create videos that will drive traffic to your website or sell your products. That doesn’t mean any old video will work. It can’t be boring! Here are a few tools to help you create videos that will … Continue reading

Making the Most of the New YouTube One Channel

Making the Most of the New YouTube One Channel

Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones and tablets. You can show off more content to fans, and you can reach out to non-subscribed viewers.

How to Ensure Your Video Sales Letter Converts

How to Ensure Your Video Sales Letter Converts

By Gloria Rand Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons: It’s easier to get your point across with video than with text or audio You can build trust and connect with potential customers Video converts better than straight text Don’t get the wrong … Continue reading

3 Creative Ways to Use Pinterest

3 Creative Ways to Use Pinterest

Need some inspiration when it comes to creating Pinterest boards? Check out these examples for ways you can engage with your community, prospects and customers: Holiday Promotion Home improvement retailer Lowe’s has created a board that is timely and creative. It’s called “No More Ties Please” and features pins of gift ideas for Father’s Day. … Continue reading

3 Ways Your Boutique Hotel Can Use LinkedIn Channels

3 Ways Your Boutique Hotel Can Use LinkedIn Channels

In my last article, I talked about how LinkedIn has added a contact management feature that lets users keep track of how they met their connections. LinkedIn recently added another new feature to its repertoire called Channels, which can be very useful for boutique hotels and other small businesses. Channels contain articles on a variety … Continue reading

Using LinkedIn for Contact Management

Using LinkedIn for Contact Management

LinkedIn has been on a roll in the last year, tweaking its services and recently, I got my first look at the changes they have made to Contacts. The social networking site has now made it easy to bring together all of your address books, emails and calendars and keep them up to date in … Continue reading

7 Ways to Get Started with Pinterest

7 Ways to Get Started with Pinterest

Want to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found … Continue reading

The Golden Rule of Blogging

The Golden Rule of Blogging

One of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog. Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit … Continue reading