Filed under Travel Marketing

8 Ways to Grow Your Email Marketing List

Small business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t … Continue reading

3 Ways LinkedIn Benefits the Hospitality Industry

By Gloria Rand If the recent economic slowdown has taught the hospitality industry anything, it’s that taking advantage of every low cost marketing tool available is essential if you want to keep your hotel rooms filled. One of the best tools for accomplishing that is the social networking site, LinkedIn.

Why Your Boutique Hotel or B&B Needs a Blog

I’ve been searching for boutique hotels on Google lately to see how many include a blog as part of their marketing strategy. The results have been interesting. The vast majority of boutique hotels and bed & breakfasts on page one and two of Google all have blogs. But most of the hotels and B&B’s on … Continue reading

How Social Media is Affecting the Travel Industry (infographic)

Travel marketers should be aware of the tremendous impact social media and the Internet, in general, is having on their industry. Having recently completed a major trip for my family’s summer vacation, I can attest to that. I booked my hotel stays online, have shared pictures on Facebook and even published a restaurant review on … Continue reading