Filed under Online Marketing

We’re Moving!

We’re Moving!

All good things must come to an end, they say. So it is for this blog. But it’s not really an ending. It’s actually a new beginning. From now on, you’ll be able to read my articles about SEO and social media marketing right from my website at gloriarand.com/blog. I’ve changed hosting companies, and launched … Continue reading

3 Common “About Us” Page Mistakes

3 Common “About Us” Page Mistakes

As a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few common mistakes when it comes to this all-important page, Why is this page important? After the home page, the About … Continue reading

Why I Like the New Facebook Insights

Why I Like the New Facebook Insights

Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better.  Here is a breakdown of what’s changing: The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and … Continue reading

Making the Most of the New YouTube One Channel

Making the Most of the New YouTube One Channel

Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones and tablets. You can show off more content to fans, and you can reach out to non-subscribed viewers.

7 Ways to Get Started with Pinterest

7 Ways to Get Started with Pinterest

Want to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found … Continue reading

Facebook Changes Page Cover Image Rules… Again!

Facebook Changes Page Cover Image Rules… Again!

Facebook is at it again. They have changed the rules for what a business page can display on its cover image. Essentially, all you have to worry about is making sure your image does not contain more than 20% text. Gone are the rules about not displaying website URL’s, phone numbers or calls to action … Continue reading

Google Keep’s Already Shaky Ground | TechCrunch

Google is experimenting with an “Evernote” type product called Keep. However, the author of this TechCrunch article is extremely skeptical about this new product, especially on the heels of Google’s announcement that it’s ending support of Google Reader. (I’m an avid user of Google Reader and am very disappointed that it’s going away.) Read about … Continue reading

Why Consistency Matters in Business

Why Consistency Matters in Business

Just got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months … Continue reading