Filed under Email Marketing

Why Consistency Matters in Business

Why Consistency Matters in Business

Just got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months … Continue reading

8 Ways to Grow Your Email Marketing List

Small business owners know that email marketing is an effective way to generate leads and sales. But if you’re just starting out in business, and don’t have a big list to market to, it can be a huge challenge. Experts recommend hosting an online webinar and collectjng email addresses at registration. But if you don’t … Continue reading

How to Choose an Email Marketing Company

By Gloria Rand One of the first things entrepreneurs and small business owners must decide when launching their business is which email marketing company to use. There are a multitude of companies out there – with different features and price-points. Luckily, most will allow you to start with a free trial, so you can test … Continue reading

Why I Attend AWAI’s Copywriting Bootcamp

Being a freelance copywriter can be lonely at times. Many of us work from home, and unless you’ve got rugrats running around the house, or a dog (!), you only have the radio to keep you company during the day.

7 Ways to Build Your Brand with Email and Facebook

[tweetmeme]How many times have you heard that Facebook is killing email? Don’t believe it for a second. Social Media Strategist Jay Baer was the keynote speaker at the SocialFresh EAST Social Media Conference this week and he mentioned a couple of interesting statistics in his speech: #1 – 58% of adults check their email first thing in the morning, while only … Continue reading

How to Add Video to Your Emails

[tweetmeme] [picapp align=”left” wrap=”true” link=”term=email&iid=5065510″ src=”″ width=”234″ height=”183″ /]Want to get the best ROI for your email marketing efforts? Start including video. A new survey by the Web Video Marketing Council found that 7 in 10 marketers currently use video in their emails because they believe it helps increase their click through rates. And the … Continue reading

5 Rules for Successful Email Marketing to Moms

[tweetmeme]If mothers of young children are your target market, you can successfully reach this audience through email, in addition to social media. A new study from digital advertising agency Brunner has found that a substantial majority of moms with children 12 and under read their email and do respond to marketing offers. Brunner’s research indicated … Continue reading

Retailers Get Ready for Social Shopping Experience – eMarketer

Online shopping is more than just transactional People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways.   Read the rest of this report here: Retailers Get Ready for Social Shopping Experience – eMarketer.