Anyone who has used LinkedIn Answers is probably disappointed to know that the service has been eliminated. Answering questions submitted by LinkedIn users was a terrific way to demonstrate your authority on a subject.
If you’re looking for an alternative, check out Quora. This social networking site has been around for several years, but it doesn’t get the same kind of attention that Facebook or Pinterest does.
Here are a few tips on how to use Quora as a marketing tool:
1. Search & Answer Q’s – Search for questions that relate to your industry and then answer them. Be thoughtful about this process. Make sure your answers are of high quality. Review other answers that have been posted so you can add something new that will be useful to the questioner. Doing this positions you and your company as a thought leader in your industry.
2. Include Keywords in Answers – Social activity shows up on the search engines, and Quora is no exception. Include keywords in your answers to make them visible on Google. Since Quora is a reputable domain name, people will click on answers they see in the search results. Why not give them the chance to view your answer?
3. Approach Questioner Directly – People who submit questions on Quora are looking for help. Even though answers are posted, they might still need more help with their problem. You can follow up with them to offer more assistance, but do it tactfully. Some marketers spam Quora frequently, and the community hates this! Don’t leave simple answers and then message a user for business. Leave a thorough answer, and then pursue a relationship with the person, if you want to help them further.
You can always pose your own questions too. That may be a good way to get started on Quora. The answers you get can give you a good insight into your target market. If you’d like to see some of the questions I’ve answered, visit my Quora profile: https://www.quora.com/Gloria-Rand
- LinkedIn Answers Gets Pink Slipped (gloriarand.me)
- Quora’s New Blogs Take The Site Beyond Q&As, But Not To Profits (fastcompany.com)