Content marketing is very common but not widely known by the average person in this term. Other words used to describe it include custom publishing, private media as well as corporate journalism. It is a technique used to engage already defined customers as well as new visitors by providing them with relevant information that interests them in the hopes of increasing customer action on products and services. This type of marketing is very different from those used in the past. It is not a direct call to customers urging them to buy this or that product. Instead, it focuses on ensuring every bit of information that a consumer needs to make a purchase. This feature is very important especially if one has an online business.
Nobody appreciates the constant bombardment of sales and other marketing groups with information that is not needed and in fact one that completely turns the customer away. This is why content marketing is extremely important because it filters out all the spam and junk, leaving information that is sensible to the consumer.
Consumers are now in control of what they want to see and hear on TV. They are able to watch commercial-free shows or shut off pop ups from their screens. Rather than forcing them to buy goods that they are not interested in, it is better to give them relevant data that will coax them to want the products and services that are tailored to their needs.
Knowing the importance of content marketing, those who do business online must know that putting up data of good quality is very important. . People always respond to many posts than to one long one. The consumers can fine tune the content in a way that makes sense to them.
Images are very important to consumers especially when reading content from online businesses. This is because, these images are easily impressed on the brain, making the information easier to read and have colour which takes out the bore of reading through black and white. It also tells the customer that the e-commerce store is credible and one that cares about the person reading the article.
An online business must sign up to use social media to effectively engage in content marketing. This is because it is able to get first hand feedback on how consumers feel about the information they are getting and then tweak it for greatest effect.
This guest post was written by Shopie, a tech writer from UK who is into Finance. Catch her @financeport. Payday loans are instant loans which are helpful when you run short of funds.
- 42 Content Marketing Ideas for 2013 (contentmarketinginstitute.com)
- How to Get Started with Benchmarking for Content Marketing (contentmarketinginstitute.com)