LinkedIn Adds New Endorsements Feature

I was pleasantly surprised to receive an email from LinkedIn today containing an endorsement for my SEO Copywriting services by one of my connections. When I clicked the link in the email to learn more, it took me to my profile’s Skills and Expertise section where I saw the endorsement.
LinkedIn endorsements

In addition, the top of my profile listed four of my connections with suggested skills, and an “endorse” button underneath each one so I could give each one an endorsement. You can also suggest new skills for your connections.

What do you think of this new feature? Will it entice you to use LinkedIn more?