Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test


What a crazy way to appease Wall Street investors. Hope we don’t see this test in the states. If something is so important that you want to make sure your friends know about it, how about using that old standby the telephone? Or email? I can’t imagine anyone wanting to pay to “highlight” status updates for their friends – unless they are a business person with 1000s of subscribers! Then again, I could be wrong. What do you think?

TechCrunch

Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there’s also a free one designed to check if users are at all interested in the option.

Highlight could show Facebook’s willingness to try more aggressive ways of making money, which should delight potential investors. But Facebook is playing with fire here. The service has always been free for users, and a pay-for-popularity feature could be a huge turn off, especially to its younger…

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