Facebook Adds New Metric to Page Insights

Facebook Page Insights [tweetmeme]Facebook page admins will soon have a new tool to measure how well their content is performing. The new statistic, tentatively called “People Talking About,” will be included on Facebook Insights underneath the total number of “likes.” This should be a useful addition to Insights, since the revised news feed and addition of the ticker have made it more important than ever for pages to produce content that sparks engagement in the form of likes and comments. Read more about this new metric and other improvements to Facebook Insights.