[tweetmeme]If your Facebook business page doubles as a Facebook Place, you’re in luck. The social networking giant recently unveiled a new tool to promote your business. When one of your fans visits your wall, they can recommend your page to their friends. The recommendation will display in their news feed and show up on their own wall.
Recommendations for Facebook Places
Here’s how it works:
I suppose the cynical person might say Facebook is just trying to capitalize on Yelp’s popularity. And I suppose they would have a point. But it really makes perfect sense. There have been several studies that show people rely on recommendations from their friends and family to make purchasing decisions. A Harris Interactive study from June, 2010 found that 71% of those surveyed claimed reviews from family members or friends exert a “great deal” of influence on whether or not to use a particular company, brand or product.
Meanwile, the GlobalWebIndex “Annual Report 2011,” which includes data from Trendstream and Lightspeed Research, found that Internet users worldwide reported a nearly 50% increase in their trust of social network contacts giving product recommendations, and a 21% increase for microblog contacts.
So my advice to Facebook page owners is to ask your satisfied friends and customers to start recommending your page to their friends. That’s what leveraging the power of social media is all about!
For more Facebook marketing strategies, visit my Facebook page at www.fb.com/gloriarandcopywriter.