How to Optimize YouTube Videos for Online Marketing


[tweetmeme]If you produce YouTube videos to market your products or services online, it’s important to make sure they are fully optimized for YouTube as well as Google.

How do you that?

You need to include keywords in several places: the video script, title, description, and tags.

Simple, right? Well… not exactly.

YouTube Keyword Suggestion Tool Drives Traffic to Your Video


You see, to get your videos found on YouTube, you need to include the same keywords people use to search on the video-sharing site. Those words are not necessarily the same as the ones people use to search on Google.

Luckily, YouTube has its own keyword search tool, similar to Google’s. You can either search by word or phrase or put in a website URL and see what phrases are popular.

Direct Video Message to Target Audience

Video marketing can be an effective strategy to promote your business online. But you should keep in mind when producing videos that they need to be short and to the point. You’ve only got a few seconds to grab someone’s attention before they look elsewhere. And make sure that the content is relevant to your target audience.

The video’s subject matter will determine how much attention you should spend on production value. If you are shooting a video blog or a testimonial video featuring satisfied clients, you can get away with using a hand-held camera like a Flip camera. Just make sure your subject is lit properly so the video can be seen by your audience. However, if you want to feature your products in a video, it’s best to hire a professional videographer who knows how to showcase a product in its best light (literally and figuratively!).

If you need help writing a video script, visit gloriarand.com to request a free consultation.

 

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