Social media will be the top priority over search engine optimization for 45% of marketers this year, according to a recent emarketer.com survey. With that much attention being given, it’s becoming more important for marketers to be able to gauge their ROI from social media. MarketingVox recently put together a list of 9 tools to help assess social media metrics:
Google Analytics – This free tool lets you track incoming links and the activities of the users they send.
Omniture – For a fee, Omniture has tools to track your Facebook and Twitter metrics.
PostRank Analytics – Not only does PostRank measure social engagement on other platforms and services, it allows you to see the messages and comments from other sites that contribute to your stats.
HootSuite – This Twitter manager offers click data that enables you to see if those clicks translate into transactions or impressions on your other sites.
Addictomatic – This search engine puts together a visual representation of your presence across social media sites. It can help marketers identify which elements of a corporate presence should be improved, such as photo or video results.
Tweetlevel – The PR firm Edelman came up with this tool to measure a person’s importance on Twitter. Besides taking into account how many followers a Twitter user has, it places more importance on whether the Twitter user actively participates within the community, and how much trust people have in what the user is saying.
Twitalyzer – Web Analytics Demystified built this analytics application which allows people to track their Twitter use over time. One metric, the signal-to-noise ratio, measures how often people pass information, as opposed to anecdote.
Twinfluence Rank – An automated third party tool developed by Innovation Insight president Guy Hagen, Twinfluence uses APIs to measure influence and includes factors such as the quality of the group of followers.
The Mirror – This system is a partnership between Omnicom’s Fleishman-Hillard, Inc. and analytics firm evolve24. The Mirror captures data from both traditional and social media, analyzes it and provides real-time metrics based on such things as topic, stakeholder, sentiment, share of voice, influence and reputation impact.