If women are the target market for your products – you better get onto a social networking site, quick!
eMarketer.com reported today that the new edition of SheSpeaks “Annual Social Media Study” has found that 80% of female Internet users said they had become a fan of a product or brand on a social network.
Plus, 72% had learned about a new product or brand, or joined a group around one.
But even more significant, one-half of female Internet users had bought a product because of a social network. And they’re more receptive to advertising too. 30% of women are willing to look and click through on an ad, compared to just 13% in 2008.
Women aren’t just going online to research purchases anymore. The study found that they are more comfortable using social media to research and buy products.
Marketers should recognize that social media offer a tremendous opportunity to reach and engage women, and influence their buying decisions.