We’re Moving!

We’re Moving!

All good things must come to an end, they say. So it is for this blog. But it’s not really an ending. It’s actually a new beginning. From now on, you’ll be able to read my articles about SEO and social media marketing right from my website at gloriarand.com/blog. I’ve changed hosting companies, and launched … Continue reading

About these ads

3D Printing: From Small Business Production to the iPhone Shoe

  By Abbey Peschel   3D printers may be changing the world of production forever. According to “Fabricated: The New World of 3D Printing,” these devices offer on demand production to people in a huge variety of fields. From doctors and professional designers to students and small business owners, users across the economic spectrum may … Continue reading

3 Common “About Us” Page Mistakes

3 Common “About Us” Page Mistakes

As a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few common mistakes when it comes to this all-important page, Why is this page important? After the home page, the About … Continue reading

How to Use Hootsuite to Post to Multiple LinkedIn Groups

One of the advantages to using a social media management system like Hootsuite is that it allows you to share a status update with multiple LinkedIn groups, In the following video, I show you how to add LinkedIn groups to your Hootsuite account, and post an update to them:

Why I Like the New Facebook Insights

Why I Like the New Facebook Insights

Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better.  Here is a breakdown of what’s changing: The People Talking About This metric has been broken out into people engaged, the number of unique people who’ve clicked on, liked, commented on or shared your posts, and … Continue reading

3 Easy Ways to Get Ideas for Your Company Blog

3 Easy Ways to Get Ideas for Your Company Blog

Stuck for ideas on what to write about for your company’s blog?  It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog … Continue reading

3 Video Marketing Tools to Enhance Your Business

3 Video Marketing Tools to Enhance Your Business

Video is undeniably a powerful marketing tool, especially for small businesses. You don’t need a big budget to create videos that will drive traffic to your website or sell your products. That doesn’t mean any old video will work. It can’t be boring! Here are a few tools to help you create videos that will … Continue reading

Making the Most of the New YouTube One Channel

Making the Most of the New YouTube One Channel

Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones and tablets. You can show off more content to fans, and you can reach out to non-subscribed viewers.

How to Ensure Your Video Sales Letter Converts

How to Ensure Your Video Sales Letter Converts

By Gloria Rand Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons: It’s easier to get your point across with video than with text or audio You can build trust and connect with potential customers Video converts better than straight text Don’t get the wrong … Continue reading